Jan 3: Don't Miss... Thriving in the new year, knowing which of your marketing dollars are working, and more

Before you take a well-deserved break, here's what you missed this week. Expert mode MarTech, AI, and CX insights from The Agile Brand

🆕 Industry News for the Week

• CallRail Debuts New Lead Attribution Capabilities for AI-Powered Search Engines (CallRail)
• Gainsight Updates its Customer OS and Appoints a New CMO (Gainsight)
• Google Ads rolls out Brand Report for enhanced advertiser insights (Google)
• Juice Media Introduces New Marketing Mix Modeling Tool (Juice Media)
• RapidCanvas gets $16M as it successfully puts AI agents to work, addressing tech talent shortage (RapidCanvas)

Don't Miss 🎙️ The Agile Brand™ with Greg Kihlström

The top-ranked enterprise marketing podcast | Listen on: Apple | Spotify | Amazon

Latest Episodes:

• How small businesses continue to thrive with Emily Washcovick, Yelp Listen)
• Knowing which of your marketing dollars are working with Mike True, Prescient AI (Listen)
• Working with AI to create better (not just more) content with Nick Gernert, CEO WordPress VIP (Listen)

🎥 See it in Action!

A lot of effort gets spent on the acquisition of new customers, whether you’re in a B2C or B2B-focused company. But the experience of onboarding customers can have a huge impact on their loyalty and retention. Welcome to One Amazing About Rocketlane with Srikrishnan Ganesan - watch the video by clicking below. 

See it in action! Check it out below and make sure to subscribe on our YouTube channel.

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More from The Agile Brand Guide: Book Series | Martechipedia | Podcasts

Our Other Shows

🎙️B2B Agility with Greg Kihlström

Apple | Spotify | YouTube

• What do 34,000 landing pages have to teach you about yours? Featuring Sahil Patel from Spiralyze (Listen)

🎙️Worth Knowing with Bonnie Habyan

Hear courageous women talk about how pivotal, teachable “ah-ha” moments have reshaped their confidence and delivered opportunities they never imagined.  Apple | Spotify

• #5: Three Ways to Battle Back And Get on Track to Follow Your Dreams After a Major Life Event  (Listen)

🎙️ Delighted Customers with Mark Slatin, CCXP

Apple | Spotify | YouTube

• Enhancing Customer Satisfaction: Microsoft's UX Strategies  (Listen)

🎙️ The Composable Roadmap with Chad Solomonson

Apple | Amazon

• Modernizing B2B: The Fast Track to Composable Commerce with Lance Owide, BigCommerce. (Listen) 

🗓️ Upcoming Events

• 2/24-27 2025: eTail Palm Springs (Palm Springs, CA) - Navigate the next chapter of retail at this iconic event. Learn more and register
• 3/9-3/12: HumanX (Las Vegas, NV) - The must-attend, venture-backed conference for the artificial intelligence community. Learn more and register
• 3/18-20: Qualtrics X4 (Salt Lake City, UT) - Hear from leading brands about how they've successfully scaled their experience management programs. Learn more and register
• 3/24-26: Medallia Experience (Las Vegas, NV) - The experience event of the year. Register with code MEDEXP25 for $200 off. Learn more and register