January 2023 Newsletter
Welcome to The Monthly Drive! demandDrive’s newsletter for sales development professionals.
In this edition, we talk about how to run effective internal meetings, who benefits from sales <> marketing alignment, and why mentorship might be the best perk you can offer your employees.
Plus, we'll sprinkle in some goal-setting advice and ChatGPT humor.
Whether you’re an IC, Manager, or Leader, there’s bound to be something in here to help you make a positive change at your company.
And hey, if you like what you see, give us a 👍 and a share ❤️
When you run an internal meeting with your reps, how engaged are they?
😊 Do you find them coming prepared, asking questions, and leaving with a concrete 'to-do' list?
😭 Or are they mostly quiet, with their camera off, multi-tasking the entire time?
AJ sat down with Karlie (Morien) Bliss of Logixboard to cover her internal meeting structure. Her goal has always been to run meetings that increase engagement and comprehension. And since Logixboard tripled revenue and blew past their growth target for 2022, we think she's on to something...
Managers and Leaders will come out of this 30-minute session with a new outlook on running effective internal meetings as well as a document to help shake up current meeting practices.
🔮 More than 75% of sales leaders agree their planning efforts are problematic — and 90% of sales ops leaders confessed on LinkedIn they need to do sales planning faster and more frequently.
Sound like you? If tightening up your sales planning practices is an agenda item of yours this year, then this Sales Hacker article by Sarah Van Caster is a must-read.
Give your sellers a competitive advantage with Sarah's 5 tips!
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💡 You’ll be “checking in” with a lot of prospects in the next month or two.
Do yourself a favor and read this Sales Hacker article by Nate Nasralla . It shows you 7 different plays to bump an email without sending a salesy "thoughts?" or "just checking in" message.
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🤖 ChatGPT is all the rage - and there's a lot of debate around its place in the world of sales.
Junior Lartey 🎁 of Pickle (pickle.ai) found a way to use the AI tool for follow-up emails. And while the results were...interesting to say the least, he did get a reply!
Mentorship can mean a lot of different things to different people. But for our UNSUBSCRIBE guest, ⚡️ Lori Dunn , she has one definition:
"A mentor is someone who is with you on a journey of growth."
We had the opportunity to chat all things mentorship with Lori this past month. We cover when mentors should say no, how mentees can be easy to root for, and how both parties can stay in their swim lanes.
Recommended by LinkedIn
Watch the full episode below:
Uplifting Untapped & Overlooked Voices - 5 Questions with Lori Dunn
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Are your sales and marketing functions aligned? You'd know if...
All jokes aside, Taylor Dahlem and Junior of Pickle are a great example of a well-aligned team.
We talked through the good and the bad of alignment, how a peer prospecting campaign brought them closer together, and what you can do to build similar relationships on your team.
Watch the full episode below!
Building Sales & Marketing Alignment - 5 Questions with Taylor and Junior
The life of an SDR is tough – it’s easy to burn out and let common challenges impact performance.
Some of them are totally out of your control, and it can be a grind to hear one “yes.”
What is in your control, and one of the biggest factors of SDR success, is data. Good data at the top of the funnel leads to more conversations and higher quality leads at the bottom of the funnel.
Give your reps a head start and maximize their efficiency through the delivery of highly customized & premium pre-qualified leads.
Our Content Syndication & Pre-Qualification program utilizes a combination of intent data, predictive modeling, and custom qualification criteria to find and deliver pre-qualified leads for your sales team.
Ready to drop "bad data" as an excuse for poor performance?
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That's it for this edition of The Monthly Drive!
We'll see you again next month with content around sales contests, how to properly enable SDRs, and why change isn't always a bad thing.
AJ