Jet Airways Case Study, Soaring High and Crashing Low
Established in 1992, Jet Airways embarked on a journey that promised luxury, efficiency, and a new era of air travel in India. However, the airline’s journey was marred by a series of highs and lows, and it serves as a compelling example of both the opportunities and challenges that exist in the aviation industry.
Table Of Content
The History & Ascent of Jet Airways
Jet Airways’ history is a rollercoaster ride that began in 1993 when Naresh Goyal launched the airline with four leased Boeing 737 aircraft. At first, it symbolized success in India’s domestic airline industry, but troubles started in 2018 when the airline read more....