The Juice is Worth the Squeeze

Hotels are immersed in metrics to measure the performance of the business; such as guest ratings, or revenue optimisation - but the hotel website and booking engine performance is an area absolutely ripe for improvement and this is what Userguest targets.

At the core of the Userguest business is a team who are a digital marketing agency and hotel analytics junkies with skills honed while working at big OTAs in customer acquisition via meta-search websites - and that’s EXACTLY the sort of experience you’d want to apply to your hotel website.

There are 100’s and 100’s of hotel booking engine players in the market, but the ‘champions league of booking engines’ are more narrowly defined.  Userguest works with plenty of booking engines (69 different booking engines at the latest count) and it’s just a 5 minute technical setup to get going.

Userguest claims an instant positive impact on your hotel website bookings, with an average direct booking increase of 30%.  Now that’s not a trivial impact, regardless of whether you’re a 3 star hotel with 50 rooms, or a 5 star property with modest occupancy rates (see table below).

With numbers like these it’s worth seeing if the juice is worth the squeeze and running a free trial of Userguest on your hotel website.

And that is your #FREEtipFRIDAY in #hoteltech.