July 2022
Laser-Focused on Delivering B2B Solutions
B2B marketing is becoming ever more complex, and Anteriad is laser-focused on delivering solutions that position B2B marketers for success.
B2B buyers prefer various buying channels and getting that journey right requires full-funnel marketing capabilities including the right data and insights and omnichannel execution across every account. Read more from Anteriad’s CEO, Rob Sanchez…
Anteriad is a Sponsor of #B2BSMX
Join us in Boston at B2BSMX for networking and learning from industry leaders on leveraging the new realities of B2B to solidify your go-to-market strategies. Stop by booth 311 and get to know Anteriad. Learn more and about #B2BSMX and reserve your spot!
We’re a Sammy Award Winner!
Anteriad is a winner of Product of the Year in the 2022 Sales and Marketing Technology Awards program! The Sammys honor organizations and products that solve the challenges customers have connecting with prospects and customers. Read more about this exciting news!
OpenText Success Story
OpenText earned more than 6X ROI and dramatically improved B2B marketing capabilities through a strategic partnership with Anteriad. See how it started, challenges they faced, the road taken to success and how they’re continuing to lean into new data and insights. Read the story!
Blog Series: B2B Buying Group
Check out this two-part blog series about B2B Buying Groups. What they are, who they are and why they’re so important in purchasing cycle. We share tips on how to get started with identifying personas, matching to buyer roles and building a buying group purchase journey map. Dig in!
Save the Date! Technology Marketing Exchange
Anteriad hosts the next installment of the Technology Marketing Exchange on September 27-28, 2022 at the Ritz-Carlton in Half Moon Bay, CA, bringing together B2B marketing professionals from some of the most innovative and admired technology brands to share case studies, amazing industry insights and genuine thought-leadership.
Attendees can expect peer-to-peer networking, learning and conversations around data-driven ABM, tech enabled demand gen, the future of B2B data and other trends and tactics that are relevant to the modern marketer – all with the focus helping them get ahead of the competition, get in front of customers and drive growth. Registration for invited guests will open soon. Learn More about The Technology Marketing Exchange and how you can get on the list!