July Communication Insights
Today's newsletter is 1,729 words and a 7-minute read.
Hello, comms professionals! This month is special for us as we celebrate our 7th year in business! 🎉
This edition focuses on summer upskilling. We’ve curated a selection of insights and resources designed to boost your knowledge and help you excel in your PR and comms efforts. From AMEC's tools to other valuable strategies, you’ll find plenty of opportunities to enhance your skills and stay ahead.
Keep reading until the end for exclusive bonus content material with in-depth insights on a hot topic!
Yours truly,
The Ruepoint Team
In this edition...
Upskill with AMEC’s tools and online courses
Summer is an ideal time to invest in your professional development. Leverage AMEC's resources to enhance your skills and stay ahead in the evolving field of PR and communications. Explore how they can help you overcome common challenges and demonstrate your value in today’s fast-changing media landscape.
Understanding the impact of your communication efforts is crucial. The AMEC Integrated Evaluation Framework provides a comprehensive approach to measurement and evaluation. It helps PR and Comms professionals plan effectively and tell a meaningful measurement story. Work through it in advance of a campaign with your team to define what success looks like at each step. Establish your benchmarks, set and record your KPIs and targets, and later revisit the framework with your results to ensure you are measuring what truly matters.
The Barcelona Principles 3.0 present an industry-wide consensus on how to measure PR and evaluation, outlined by AMEC. These seven principles help communications teams focus their efforts on what truly matters. They emphasise transparency, integrity, and the need for a balanced approach. Familiarise yourself with the Barcelona Principles 3.0 to ensure your measurement practices are up to date.
If you're just starting out, AMEC's Foundation Courses are the perfect place to begin. These courses cover the basics of measurement and evaluation, providing a strong foundation for your career. The AMEC Integrated Evaluation Framework Tutorial offers a detailed introduction to using the framework effectively. It guides you through each step, from setting objectives to measuring outcomes and impact, ensuring you understand how to apply these principles in your work. The AMEC Foundation Course is a comprehensive program covering the core concepts of PR measurement and evaluation. It provides essential knowledge and skills, making it an excellent starting point for anyone new to the field.
This Whitepaper sets the agenda for agencies, providing insights to guide your strategies and decisions. Learn about new methodologies and approaches that are shaping the future of measurement and evaluation. It includes analysis, case studies, and expert opinions, making it a valuable resource for professionals looking to improve their agency's effectiveness.
Get insights from our Insurance media insights report
Our latest industry report is out and offers a detailed look into the coverage of seven major insurance companies across various media outlets. In the competitive insurance world, creative communications campaigns and brand presence are key priorities in business strategy. That is why we are curious to see how insurance companies emphasised effective measurement and evaluation of their communications.
This report provides qualitative analysis on Insurance companies content in a sample of Tier 1 online media publications across Europe throughout the month of May 2024, analysing 7 main companies – Generali, Aviva, Zurich, Allianz, AXA, Chubb, AIG.
Key Observations
May saw 4741 online mentions for the analysed group of insurance companies across European outlets. Content was generated primarily from Germany, followed by UK and Italy. When reduced to the analysed sample from selected tier 1 outlets from each country, mentions came to 358, with 48% of those mentions stemming from the UK.
Insurance industry coverage for May was driven mostly by corporate mentions with Q1 financial results and personnel appointments announced for almost every company. Financial results were positive across the board. The exception was some balanced coverage which came through for Generali, as stock declined despite a better-than-expected net profit and some concerns around the property and casualty business were articulated.
Outside Corporate coverage, each insurer only lightly touches upon various strategic initiatives; while by comparison to other industries, navigating elements that are common to the industry but external to the business does not feature as prominently in the media as evidenced by the ‘themes’ presence at 11%.
Amanda Blanc, CEO of Aviva, capitalised on key messaging around strength and confidence upon the release of Q financial results. This in addition to her mentions on Insurance Post’s Power list set her apart from competitor CEOs in presence and impact.
Advanced measurement techniques from the Ultimate Guide to measuring the value of communication
Recommended by LinkedIn
As the landscape of Public Relations and Communications continues to evolve, so too must our approaches to measurement. Moving beyond foundational metrics, this chapter explores advanced techniques that offer deeper insights into the effectiveness of communication strategies. These methodologies enable professionals to not only quantify but also qualify the impact of their efforts, providing a comprehensive view of their influence on the organisation's objectives.
Quantitative data, with its numerical foundation, offers a clear, objective measure of performance, such as reach, impressions, and engagement rates. Qualitative measurement techniques, such as sentiment analysis, thematic content analysis, and tone of voice, advise on trends and identify the behaviours of the landscape that is being navigated, while providing an educational basis on which an effective strategy can be formed.
Brand reputation and authority, while seemingly intangible, can be measured through a combination of qualitative and quantitative metrics. Online reviews, sentiment analysis, and the quality of media coverage can offer insights into brand reputation. Meanwhile, authority can be gauged through metrics such as backlinks from reputable sites, mentions by industry leaders, and rankings in relevant online discussions.
Sentiment analysis, a cornerstone of qualitative measurement, utilises advanced analytics and natural language processing to gauge the sentiment behind media coverage and social media interactions. This technique allows professionals to categorise mentions as positive, negative, balanced or neutral, offering a deeper understanding of the emotional resonance of their communications.
Considering reach in the context of source analyses, engagement metrics, media quality insight, and share of voice are more compelling criteria in assessing the true impact of communications. These metrics offer insights into how effectively a communication campaign penetrates its intended audience and influences the broader public discourse. They allow professionals to differentiate between mere exposure and meaningful engagement, guiding strategic decisions towards creating more impactful and resonant communications.
Why personalised news briefings are essential for the C-suite?
Starting the day with a cup of coffee and a personalised mailing with insights. That’s how the success story of an executive begins. A personalised news briefing service curates the most relevant news, reports, and trends, delivering them directly to the executive’s inbox. This ensures that they start their day with the knowledge needed to make informed decisions.
A curated news briefing filters out the noise, concisely summarising the most important information. This saves time and allows executives to focus on strategic tasks. Ruepoint offers a comprehensive, all-in-one news source for your executives, with experts delivering concise yet thorough summaries of key developments. Senior leaders receive the information and analysis they require, exactly when they need it, to keep abreast of ever-changing market conditions. dynamics.
Each executive has unique information needs based on their industry, role, and priorities. Ruepoint’s Insights team collaborates with your strategic communications teams to identify the key topics and best formats for each recipient. Whether it’s industry trends, competitor news, or regulatory updates, these briefings are customised to ensure relevance. They can include daily news overviews, international news summaries, broadcast news links, key social media, critical coverage, and more, ensuring executives receive the most pertinent information.
Having access to the right information at the right time is key to strategic planning. Personalised news briefings provide executives with insights into market trends, emerging threats, and new opportunities. This enables them to anticipate changes and plan accordingly. For PR and communications professionals, this means that executives are better equipped to align their strategies with the latest developments.
In the event of a developing story that might escalate into a crisis, timely and accurate information becomes crucial. Our experts carefully sift through emerging coverage, providing real-time updates that allow the C-suite to respond swiftly and effectively. This helps minimise potential damage and ensures that PR and communications professionals have the necessary insights to support executives in managing the crisis efficiently.
Ruepoint is excited to launch a first-of-its-kind global survey in collaboration with industry leaders from all continents. This initiative brings together five AMEC and FIBEP partners to gather invaluable insights from professionals in the media and communications sectors from all around the globe.
By participating in this survey, you will contribute to a comprehensive global report that examines work, challenges, and preferences of media industry professionals. Your responses will be analysed and reported anonymously, ensuring your privacy.
Bonus material: "Food Waste Insights Report"
The "Food Waste Insights Report" sheds light on the pressing issue of food waste, offering comprehensive data on consumer behavior and awareness driving the food waste narrative in Europe. It provides a detailed analysis of current waste trends, highlighting the environmental and economic impacts. This report is an essential resource for anyone committed to addressing food waste and fostering sustainability.
Stay curious.