July Seller Enablement News: Market Shifts, Investments, and Innovations

July Seller Enablement News: Market Shifts, Investments, and Innovations

Happy July! We're excited to bring you the latest news, insights, and strategies to help you stay ahead in the dynamic world of sales. This month, we're highlighting key industry shifts, groundbreaking investments, and innovative practices that are transforming seller enablement and business operations.

Latest News

  • Affiliate Programs Revolutionizing Sales

Over 35% of existing direct selling companies are anticipated to incorporate affiliate programs, emphasizing straightforward selling and offering attractive commissions ranging from 15% to 40%. [DSN]

  • PM-International Announces $85 Million Investment

PM-International is investing $85 million in digital transformation to enhance global expansion and seller training, aiming to attract and retain new sellers with modern, engaging experiences. [World of DS]

  • Experiential Retail 

Creating engaging shopping experiences is a key strategy to drive sales in 2025. Retailers are leveraging technology to offer personalized and catered experiences both online and in-store. Underinvestment in frontline enablement is posing a challenge for some retailers in 2025 by missing out on in-store sell-through growth. [Retail Customer Experience]

  • Retail Media Networks

These networks are becoming a significant trend, allowing retailers like JD Sports to monetize their digital platforms by hosting advertisements from other brands. This trend is expected to grow, especially with the phase-out of third-party cookies in digital advertising. [Chain Storage]

Articles & Analyses


Building an Omnichannel Direct Selling Strategy as a Field Operations Leader

  • Omnichannel strategy integrates various customer touchpoints for seamless engagement.
  • Smart direct selling CRM tools centralize customer data, enabling companies to automate tasks for distributors with personalized outreach.
  • Integrating multiple channels creates a cohesive customer experience and a centralized distributor command center.
  • AI-powered tools enhance field enablement, amplifying business growth.
  • Many direct sellers are adopting or adding an affiliate model. Dive into the best strategies.


Rethinking Retail Digital Transformation

  • Digital transformation often focuses on e-commerce, leaving frontline experience unchanged.
  • Frontline employees shape customer perceptions but lack digital support.
  • Walmart's digital skills training boosts employee efficiency and customer service.
  • Real-time info access, like Best Buy's, enhances sales associates’ interactions with customers.
  • Engaged employees, aided by modern tools for the frontline, improve productivity and sell-through.


Increasing Floor Sales with Digital Enablement

  • As consumer spending tightens, retail executives seek strategies to boost floor sales, focusing on value-aligned, high-touch shopping experiences.
  • Decreased head count per store by 10% has led to ghostly sales floors, undermining the potential of frontline workers.
  • Personalizing incentives and providing real-time performance support can significantly enhance frontline productivity and floor sales.
  • Upskilling and continuous learning, when tied to sales KPIs, cultivate a competitive sales force and improve customer experiences.
  • Seamless communication between HQ, store managers, and associates ensures alignment and drives the commitment needed for increased floor sales.

As the industry continues to innovate, staying ahead with cutting-edge tools is essential. Centralizing and optimizing seller engagement and performance through advanced analytics, real-time feedback, and personalized support is key. These technologies empower teams to achieve higher levels of success and satisfaction, transforming business operations and boosting competitive edge. Stay informed and explore these innovations to elevate your business strategy.


Missed the latest webinar?

Don't miss the insights from our recent webinar, "Reimagine Retail Operations and Productivity," which covered valuable strategies from industry experts. Watch the recording here and discover how to elevate your sales operations to the next level. Here’s what we covered: 

Current Retail Challenges: Retailers face cost management, shrinkage, and market uncertainty, with decisions influenced by economic conditions and potential government changes.

Focus on Productivity: Improving productivity through better data analysis, task allocation, and technology is crucial to overcoming these challenges.

Employee Engagement: Engaged, well-trained employees are vital for productivity, with retailers using surveys and feedback loops for continuous improvement.

Technology and Automation: Investment in stock management, workforce tools, and automation streamlines operations and enhances the employee experience.

AI and Omni-Channel Integration: AI offers new productivity opportunities in retail sales enablement, while integrating online and in-store operations requires balancing costs and customer experience effectively.


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