June 24th Edition
Nobox | A Samy Alliance Agency
A social media first creative agency. | A SAMY Alliance Agency
️ Platform Updates:
Amid ongoing concerns around how social apps expose teens to inappropriate content, Instagram has announced some new measures to ensure that youngsters are being adequately identified in the app, building on its existing tools to detect and protect younger users.
As it continues to lean into the short-form video trend, Meta is adding new ways for users to remix content into Reels on Instagram, while it’s also added the capacity to create Reels from your existing videos within Creator Studio.
Twitter’s adding some new ways to promote Spaces usage, with new Spaces buttons within the tweet composer and retweet flow, which could see more users launching topical discussions in the app.
Twitter has finally launched its new ‘Notes’ option on selected user profiles, which provides a simple, integrated way to attach longer text elements to your tweets.
Snapchat has announced the launch of a new accelerator program for Black creators, which will see Snap provide ongoing financial support, training and more to 25 emerging stars over the next year.
A new screen time dashboard will summarize your usage
Looks like we’ll soon find out, with Instagram testing new AR stickers and text within Stories, which would enable you to place 3D objects into real world scenes.
Twitter’s adding some new ways to promote Spaces usage, with new Spaces buttons within the tweet composer and retweet flow, which could see more users launching topical discussions in the app.
-------------------- Industry Highlights:
Recent Ad Campaign highlights from around the world.
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McDonald’s global CMO Morgan Flatley explains how the brand’s ‘Famous Orders’ campaign helped transform its marketing.
Marketing is likely to face “increased scrutiny” as inflation continues to rise to record breaking levels, so marketers must focus on using creativity as a “power for growth”, Pritchard said.
-------------------- Social Trends:
Amid the run-up to Christmas, the 2022 World Cup will create more competition for media, higher prices and bigger planning challenges.
YouTube has published a new ‘Culture and Trends’ report, which incorporates insights from 10 countries to provide some perspective on what’s driving the latest Gen Z video trends, and how that relates to digital strategy.
The trend, which originated on TikTok in May, begins with a person rating an imaginary lover on a scale from 1 to 10 based on their attractiveness before presenting a negative or positive trait that might affect their score.
-------------------- Content Creator Updates:
“…excited to announce we will soon begin testing Instagram’s creator marketplace, a new suite of features that will help: Creators indicate their interests and select brands they’re interested in partnering with Brands easily discover, connect, collaborate with creators Pay the most strategic creators for their branded content partnerships!
Zuckerberg stated that Meta is rolling out updates on both Facebook and Instagram to “help creators build for the metaverse” as well as grow the economy of the content creators. In a Facebook post, the CEO shared six new updates, the first one being more revenue to content creators, with the social media platforms holding off any form of revenue sharing like paid online events, Bulletin, Badges, and Subscriptions until 2024.
Regional Mexican artist Julión Álvarez announced on Monday (June 20) that his music is officially back on Spotify, five years after authorities banned him from profiting off his music in the United States.
Brands handing over creative control to podcast hosts (in this example, Bill Burr) can be risky, but “the payoff can be greater,” says one audio ad agency exec.