Keep Your Chin Up

How do you launch a new range of merchandise? Do it in your own way, don't compromise on your brand values and have fun!

These were the things I took away last night (oh, and a new cap) from the Jimmy's Iced Coffee #KYCU Merch Launch. Jimmy's Iced Coffee is a young, dynamic and exciting company. This was clearly the message last night. Received loud and clear!

The music, the bar, the food, the merch and the cat walk show! All brought together to create a fun evening that has generated social media traction as well as those that attended getting swept along for a "rad" ride!

It was also great to meet Curt Marlow from the Wave Project in Dorset, learning about the work they do here on the South Coast for young people and the passion behind it is immense. I spend a lot of my time volunteering for the Jon Egging Trust who work with young people too. Every child and young adult that needs support from these types of charities have different needs, there is room for all of the organisations to help meet the growing demand for engaging with our future generations.

Oh, and we only went and won the years supply of fabulous Jimmy's Iced Coffee!

Thanks Jimmy and your amazing energetic "DUDES" for a great night!