Keep your Logo Files Safe!
Marco Ippaso
Creative Head, Marketing, Branding, Design, Strategy, Product and Team Guru.
The Importance of Keeping original Logo Files.
I have noticed over the past few years that the number of clients that don't seem to have a full set of their original logos on file is astounding. Often leaving them with their original creator, then when the company falls out with the designer, all is lost and the client requires a graphic redo of their logo.
This can prove difficult, time consuming and expensive to recreate. Choosing the exact typeface is not always easy as is finding the same image or reproducing difficult artwork. Often everything is required in a rush, and too often, the temptation to incorporate obvious improvements has to be ignored!
So the moral of the story is, when originated, always obtain a copy of a high resolution digital, non flattened, PDF of your logo suite for you files and keep anything of importance. Back it up and keep it in your back up file.........you never know when you might next need it.
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