Keeping Your Business in the Game - Nail Salons

Welcome to today’s episode of Keeping Your Business in the Game. While many are focusing on the unfortunate reality that some businesses will not survive the current pandemic, we know several industries will thrive once the Stay at Home orders are lifted. So, we want to prepare them for the boom in business once they can begin servicing customers again.

My previous posts were tips for restaurants, hairstylists, and barbers. Today I would like to share tips for nail salons to manage the high volume of clients trying to schedule an appointment for service.

Tip #1 - Prioritize loyal or existing customers. If they have standing appointments, then block out these days and times on your calendar now. You can begin contacting them to place tentative holds then confirm once Stay At Home orders are lifted. Then you can fill In other slots as requests are received for service. 

Tip #2 - Block enough time for specialty services that take more time than standard manicure and pedicure. If you’re using an online appointment system with pre-payment features build in, then encourage clients to book online, especially, if they typically are not open to using an online system. Also, you should add a policy for late arrivals and no-shows. 

Tip #3 - Consider having specific days or time slots for walk-ins. 

Tip #4 - Take inventory of your products to make sure you have everything you need to handle the immediate rush. Check-in with your suppliers to make sure you can get the products you need for the most popular services you provide. Check your nail polish bottles and replace the old/dried out products.