The Key to Conversions is Reachability
When it comes to the medical industry, attracting and converting prospective patients into clients requires more than just initial interest. Unlike other industries like fashion and retail where a purchase requires little to no thought, medical procedures require practices to build a relationship with prospects over time to earn their trust.
This is where a well-crafted lead nurture campaign, with multiple touch points over a set time period can make a significant difference in driving more patient volume.