The Key Missing Ingredient That Women Entrepreneurs Crave: Representation

“To live without reflection for so long might make you wonder if you even truly exist.” -Beyonce

This is a quote that I revisit often. I know this quote to be a fact.

For the past couple of years, I’ve asked thousands of women entrepreneurs around the globe:

“What is your greatest business challenge as it pertains to growing your business as a corporate consultant?”

And were the majority of their answers things like…

access to capital, strategy or revenue?

NO. 

The overwhelming answer?

Confidence. 

This answer always bewilders me

because the women in our community often have:

✅ decades of experience

✅ advanced degrees

and a laundry list of accolades.

So, I dig deeper…

“What more do you need to be confident?”

And the root is always: 

Representation.

They tell me, 

“I would be more confident if I saw someone like me doing the thing that I aspire to achieve.”

On a weekly basis, I get a request that sounds like:

“Please show me another woman who is serving corporate clients doing “x”.”

These women have gone so long

without seeing their own reflection-

that they question if possibilities even exist.

This is why I’m committed to spotlighting

the many voices & stories of the women in our community.

It’s why I’m committed to spotlighting leaders

within organizations that value supplier diversity and small businesses.

It’s why YOU must take up space, Queen.

... someone is looking out in this world, seeking your example.

It’s why organizations must rethink the future of their supplier diversity programs and initiatives, 

if they truly want to connect with small businesses & women-owned firms

in this digital, ever-evolving world.

It’s why I live by Sarah Jakes Roberts’ phrase,

“I only have room for belief.”

Because even when I can’t see my own reflection,

I have decided that I will BE the change I seek.

And what inspires me most,

are the thousands of women in our community

who have decided the very same.

If you can see it …

You can seize it.

"[She] who looks outside, dreams...

[She] who looks inside, awakens."

-Carl Jung

It's time to awaken to the possibilities, Queen.

If you are a woman consultant, coach, trainer or professional service provider looking to grow your business with corporate clients, learn more about our programs & resources: thebigmoneymovement.com! 

Or, if you need language on how to approach executive buyers to book more meetings, download 3 of my proven sales scripts at corporateclientscripts.com. 

About The Author: Liz J. Simpson 

Liz J. Simpson has been recognized by LinkedIn as a Top 15 Sales Influencer. She is a speaker, sales strategist and trainer.

She has been featured in NBC, CBS, SXSW, 40 under 40 and as a Hubspot INBOUND Fellow. She’s been recognized as a Demand Gen Thought Leader award winner as well as a SalesHacker Top Sales Leader and Female Speaker.

As founder of the sales consultancy, Stimulyst, her team specializes in empowering organizations to accelerate growth through personal branding, strategic relationship-building, and consultative new business development.

Liz is also the founder of The #BigMoney Movement, a global movement empowering thousands of women entrepreneurs across the globe to take up space, shatter gender disparities and close 6-figure corporate deals.