Key Planogram Factors to Drive Customer Loyalty in Retail Stores

Running a retail store means juggling a lot at once. Retailers need to stock items, calculate shelf space, categorize products, and design a store layout. Of all the aspects that a retailer must focus on, earning customer loyalty should be the top priority. Loyal customers maximize your profits, reduce overall marketing costs, and help build your brand image wherever they go.

If retailers want their customers to be loyal, they must have an effective strategy to entice them. Retailers need to meet or exceed shopper’s expectations of the products and shopping experiences to satisfy them. Shelf planning solutions such as visual merchandising planograms are one of the proven strategies for doing this. 

How Does Planograms Help Drive Customer Loyalty? 

Today, customer loyalty is at the heart of successful retail. Sales and profits are no longer the only major indicators of success, with merchants increasingly emphasizing their overall retail experience. Given this focus, the retail store's role is becoming more prominent as a means of providing differentiated and satisfying shopping experiences. Shoppers always demand that the stores be filled with the items they want and satisfy their needs. Otherwise, it will prompt them to shop elsewhere. Retailers can adapt to their customer’s preferences and market trends by displaying the right merchandise on shelves with the help of planogram software. Planograms are visual representations of how products should be placed on shelves or displays in retail stores to maximize sales and improve the customer experience. Creating effective planograms is crucial for driving customer loyalty. The following are some key planogram factors that will help improve customer loyalty: 

1. Planograms make customer’s shopping easier: One of the primary advantages of planogramming is that it simplifies shopping for your customers. You can assist customers in finding what they are looking for more quickly and efficiently using a logical, consistent layout. The location of products on the shelf or display can make a significant difference in how customers perceive them. Placing popular or high-demand items at eye level or at easy-to-reach locations can increase their visibility and make them more appealing to customers. Grouping related products, such as bread and butter or snacks and beverages together can make it easier for shoppers to find what they need and increase the likelihood of impulse buying. Ensuring that the right products are in stock and available to customers is crucial for building customer loyalty. Out-of-stock can lead to frustration and disappointment, potentially driving customers to shop elsewhere. Retailers must ensure that the inventory is regularly replenished with the help of planogram days of supply analysis. 
2. Planograms enhance product visibility: Another benefit of planograms is that they improve product visibility and entice shoppers. You can make your products look visible and accessible to your shoppers by selecting appropriate shelf heights, depths, and angles. You can also employ lighting or color blocking to draw customer attention and create contrast. Consider implementing seasonal or occasional merchandise when creating planograms. For example, items that are popular during the holiday season or in the summers, such as beach accessories, comfortable outfits or sunglasses, should be given more prominent placement. Similarly, retailers must monitor trends and adjust planograms accordingly to ensure that they offer shoppers the latest and most popular products. 
3. Planograms increase product value: Planograms help increase product value and perception. It influences customer behavior and decision-making through strategies such as cross-merchandising, upselling, and bundling. Also, making the most of available shelf space is important for maximizing sales and improving the customer experience. Planograms will ensure that all available shelf space is being used effectively and create visually appealing displays that attract customers. Using pricing and promotional strategies, placing high-margin items in the window displays of your storefront or offering discounts on items, can help increase customer loyalty. 

Overview of Nexgen POG 

Nexgen POG is a robust and user-friendly cloud-based visual merchandising tool. It is designed for quick and efficient planogramming with minimal effort. Planograms in retail can be designed by easily dragging and dropping the products. The multi-device compatibility feature of POG allows you to obtain, share and edit planogram on any device, including your phone. It helps in designing store-specific planograms for increased product visibility and sales. 

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