Key Takeaways: Digital, Sustainable and Commercial Innovation
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By: Stan Aronow , Distinguished VP Advisor, Gartner for Supply Chain
Last month, our team had the privilege of moderating a Leaders in Action (LIA) event on the theme of digital capabilities driving sustainable commercial innovation, co-hosted by Luigi Giucca, BAT’s head of supply chain at the company’s London headquarters.
Later in the event, Clare Harris, EVP for Shell’s supply chain, shared that company’s transformational journey as a provider and partner in the renewable energy space. She also brought broader insights into the future energy marketplace.
A group of CSCOs from large global companies joined this interactive event to gain peer perspective on their own digital journeys and to explore how they drive commercial innovation, business growth and further transparency to achieve decarbonization commitments.
Giucca kicked off the session by illustrating a digital capability maturity that has enabled greater agility and resilience and that allows BAT to make network design decisions in the context of its net zero objectives.
Moving Toward the Ultimate Control Tower
In just four years, the BAT team has made tremendous progress building an integrated set of functional control towers across planning and inventory management, supplier integration, manufacturing, distribution and fulfillment. The impetus for this rapid shift was the need to support a completely new business model. BAT is quickly moving from managing a linear, agricultural-based supply chain to orchestrating an ecosystem of suppliers and partners, as a consumer electronics company.
The figure below highlights BAT’s stepwise vision to create E2E synchronization and to move from “Reactive” to “Predictive” business operations.
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What Did We Learn?
Here are some key takeaways from the group sharing and discussion at this LIA event.
On Building Ultimate Control Towers:
On Achieving Net Zero Emissions:
It was inspiring to hear the level of conversation and passion for these topics across the supply chain community. We’re very much looking forward to the next gathering of this esteemed group, next February, when a macroeconomic expert will socialize key trends and predictions for the labor market and broader economy, in support of improved scenario planning across our community.
For more insights from Gartner for Supply Chain: