Key Takeaways from HITEC 2024: Transforming Hospitality with Technology

HITEC 2024, the world's largest and oldest hospitality technology event, took place from June 24 to June 27 in Charlotte, North Carolina. Since there is a show a day and I can’t make all of them This year’s event was marked by groundbreaking discussions and innovations that promise to reshape the hospitality industry. Roland Smith , Salto Hospitality Industry Leader for North America, was nice enough to share his key takeaways from the event.

Thank you, Roland, for sharing your perspective:

AI: The Future of Hospitality

AI dominated the discussions at HITEC 2024. The industry is eagerly anticipating breakthrough AI technologies that will disrupt and transform hospitality. While AI is already handling many data-based tasks, the community is keen on discovering what new AI-driven tech and tools will emerge to revolutionize the industry.

Streamlining Operations

A major focus was on reducing physical interactions and touchpoints. From streamlined pre-arrival check-ins and room assignments to cashless payments and touchless access points, the goal is to enhance traveler convenience. The industry is leveraging technology to make the travel experience smoother and more efficient.

Mobile and Keyless Access

Mobile keys continue to be a hot topic. As security concerns are addressed and technological barriers fall, hotel and resort operators are increasingly adopting mobile access solutions. The vision is to make mobile keys as seamless as using a key in the Apple Wallet, promising a truly mobile guest experience.

Conclusion

HITEC, continues to be one of the most impactful events year over year, showcasing the latest innovations and setting the stage for future advancements in the hospitality industry. The event highlighted the importance of AI, streamlining operations, and mobile/keyless access as key areas of focus. As we move forward, these technologies will play a crucial role in shaping a more efficient and guest-friendly hospitality landscape.