Key Trends Fueling The Growth Of Mobile Advertising In The US

Owing to the rapid increase in mobile device usage, the mobile advertising market is expected to grow from $144.08 billion in 2022 to $621.63 billion by 2029.

Consumers are always quick to embrace and adapt to any new technological advancement that makes their lives easier and more comfortable. One such advancement is the mobile device - lightweight, affordable, and portable. In an effort to meet the increasing demand, more user-friendly mobile devices are making their way into consumers' lives. Since people spend 3 hours and 15 minutes daily on their phones, it is obvious why this is where advertisers are more likely to find their potential customers.

Seizing the opportunity that is bound to get even more fruitful over time, advertisers are focused on building a systematic mobile advertising strategy that helps them connect with digital consumers in the most engaging ways. According to the latest forecasts, US mobile ad spending will reach $247.68 billion through 2026. This makes it clear that advertisers are keeping up with the pace and know where to spend the majority of their digital ad spend.

US Mobile Advertising Trends In 2022

1. Popularity of Mobile Streaming

Streaming is no longer limited to the big screens. People can watch anything they like on their phones. Netflix, Amazon Prime, Hulu, and other popular video streaming services have seamlessly created a space for themselves, and consumers can no longer resist the urge to binge-watch their favorite shows. These services boomed in 2020 when the demand for entertainment was high and even though people had access to all sorts of devices in their homes, they chose mobile. Enticing people with exclusive movies and shows, these platforms increase the potential for mobile advertising for brands.

2. Evolving Mobile Commerce Era

The covid-19 outbreak had a tremendous impact on mobile commerce, making 2020 the most successful year for mobile shopping. The mobile commerce trend, amplified by the pandemic is here to stay for a long time as consumers have become fond of mobile shopping. There is no reason for them to not embrace this trend as mobiles provide a rather smooth shopping experience. Building a well-designed and easy-to-use app will assist brands in providing recommendations to their consumers based on their needs and choices. This customized environment will help generate more purchases.

3. Mobile Games As The Next Social Network

Though unexpected, mobile games are becoming the new social networking arena. People seem to instinctively socialize when they play mobile games, whether they are nearby or thousands of kilometers away. Aware of this, many mobile games are now focused on building social features to even further enhance the user experience. One such feature is spectator mode, which allows players to watch others play the game from either a third or first-person point of view. In 2020, the number of gaming video content (GVC) viewers reached a record 1.2 billion, boosting the demand for live streaming like never before!

4. Video Content Remains Mainstream

It is impossible for brands to disregard video advertising if they want to remain at the forefront of their customer's minds. Since users pay more attention to video than any other content type, it is highly unlikely that any other medium will be able to replace video as the most effective medium to deliver mobile ads anytime soon. Advertisers need to strategically focus on video advertising if they aren’t doing it already. However, it's crucial to choose the right platform and interactive video ad formats that go well with the message being conveyed. 

The Ending Note

With the rapid growth in usage of mobile devices and everything shifting to mobile, getting noticed in front of the right audience might be challenging. What comes to advertisers' rescue here is personalization. Consumers are exposed to hundreds of ads every day, but for an advertisement to actually grab their attention, it needs to be highly personalized and should address their specific concerns.

Allowing for extensive identity mapping, VDO.AI leverages its multidimensional targeting and optimization strategies to deliver tailored experiences to target audience segments. With the capability to understand consumers' needs and preferences, VDO.AI places the right ad at the right time.

Get in touch here to make the most of mobile advertising!