Keynote at P&G
Johnny Ryan
![Johnny Ryan]()
Johnny Ryan
Director of Enforce (ICCL) and a Senior Fellow of the Open Markets Institute
A few weeks ago Procter & Gamble invited me to give a keynote about how advertisers should adapt to the privacy-first future.
Big advertisers are increasingly serious about grappling with privacy. The new World Federation of Advertisers principles, drafted by Jamie Barnard of Unilever, are a sign of things to come.
(Correction: I should have said “Your data never leaves your device”, not “your device never leaves your data”. I was recovering from Covid and not doing at all well that day.)