Kezzler Digest #2 | Securing the nuts and bolts of product authenticity

In the quest for safe, authentic parts and products, how can product digitization with unique digital IDs and a connected products platform deliver the traceability that helps secure compliance, brand protection, and anti-counterfeit measures?

What do Kezzler and a counterfeit bolt have in common?

Kezzler was founded 20 years ago after a counterfeit bolt caused a fatal air accident. Recent news about airlines globally discovering counterfeit parts in their engines shows that Kezzler’s raison d’être is still critical. Product digitization and serialization technology help make spare parts traceable and can help wipe out the real dangers that still face the airline – and other – industries.

Read our founding story here 👇

Supply chains and trends

Research reveals that supply chains are evolving into competitive ecosystems and, over time, they will be redefined by several trends.

In your opinion, which will prevail? Take part in the poll on our LinkedIn Page!

Data-driven infant nutrition: Safe, authentic baby formula as a connected product

As many parents all over the world turn to infant formula to feed their babies, securing a safe, authentic baby formula supply is a top concern.

Now with traceability technology and a connected products platform, it’s possible to safeguard baby formula and authenticity while also using the data these products generate to drive supply chain visibility, dynamic experiences and much more.

Learn more in our new guide 🔽

Latest Updates

Connected products are on their way to becoming ubiquitous. Future-oriented brands are already embracing the possibilities of connected products and product digitization, in particular as the requirement to give products their own Digital Product Passport emerges. Brands want to understand how to implement the DPP and to get more value from their DPP investment.

At Oslo Innovation Week, participants got a real taste of the near future, being able to scan and interact with connected garments. With Holzweiler, we were able to deliver scannable consumer experiences powered by Kezzler as part of the Digital Product Passport (DPP) demo event with GS1 Norway and partners NF&TA , Holzweiler, Trimco Group and Securitas Group. With more than 130 registrants, we could see just how important the DPP is for brands.

Stay connected!

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