Know your worth & Sell your skills at higher prices
Whether you are a freelancer, small business, or a company, selling your product/services at an optimum price is very important. I have seen many fellows underestimating their skills worth and ending up losing a lot of money.
For instance, we have a perception that Fiverr is a platform for small projects but you can see at Fiverr, your average selling price can be up to $400!
This means sometimes you are doing a $200 order, sometimes $600, and sometimes even more. There are bigger opportunities on the platform that we all are missing.
But how to do it? How to know your worth and close bigger projects? And how to increase your average project value specifically? Here are some tips:
- Always believe in Quality vs Quantity. It's better to work on one project of $1000 as compared to 4 projects of $250. Learn to say NO to the clients that want quick cheap work and focus more on building a high-quality portfolio.
- Do not give just one price. In that case, you are expecting a yes or no from your client. Rather give multiple pricing options. Your client will end up picking one. For example, if you are preparing an hourly proposal:
Option 1: Up to 20 hours per week: $35/hour
Option 2: 20-30 hours per week: $30/hour
Option 3: 30-40 hours per week: $25/hour
Chances are that your client will end up picking an option instead of saying straight No.
3. Frame your prices as an investment, not as a cost. Always tell your client that if you make this investment, it will come back in no time. Framing the price as a cost will make it difficult for you to close the deal.
4. Discuss prices early and often. Do not surprise your client at the end with high prices after discussing all their requirements. It’s a good idea to share prices as well when you share your portfolio with them so they will always have an idea about your average prices. This will make their mind side by side for a purchase decision at a higher price from you.
5. Be patient and do not bug your client with messages frequently. A bigger purchase means they need more time to make a decision. Of course, be available if they have any questions meanwhile.
Will share more tips soon. Stay in touch!