■Kristina Wärmare, Global Communications Director at Hedin Mobility Group
Kristina Wärmare has taken on the role of Global Communications Director at Hedin Mobility Group for just over 100 days.
Source: Hedin Mobility
𝐇𝐢 𝐊𝐫𝐢𝐬𝐭𝐢𝐧𝐚,
𝐘𝐨𝐮 𝐫𝐞𝐜𝐞𝐧𝐭𝐥𝐲 𝐬𝐭𝐞𝐩𝐩𝐞𝐝 𝐢𝐧𝐭𝐨 𝐲𝐨𝐮𝐫 𝐫𝐨𝐥𝐞 𝐚𝐬 𝐆𝐥𝐨𝐛𝐚𝐥 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬 𝐃𝐢𝐫𝐞𝐜𝐭𝐨𝐫. 𝐇𝐨𝐰 𝐡𝐚𝐯𝐞 𝐲𝐨𝐮𝐫 𝐟𝐢𝐫𝐬𝐭 𝐟𝐞𝐰 𝐦𝐨𝐧𝐭𝐡𝐬 𝐛𝐞𝐞𝐧?
Exciting and full of learning opportunities! I have dedicated significant time to understanding the industry, our business, and rapidly building my network within the Group. It’s been truly rewarding to connect with so many driven, knowledgeable colleagues! At the same time, it’s been an intense period where I’ve quite literally rolled up my sleeves to deliver on a variety of projects - a hands-on approach that, as we know, is often the fastest way to get fully up to speed with new tasks.
𝐂𝐨𝐮𝐥𝐝 𝐲𝐨𝐮 𝐭𝐞𝐥𝐥 𝐮𝐬 𝐚 𝐛𝐢𝐭 𝐦𝐨𝐫𝐞 𝐚𝐛𝐨𝐮𝐭 𝐲𝐨𝐮𝐫 𝐫𝐨𝐥𝐞? 𝐖𝐡𝐚𝐭 𝐡𝐚𝐯𝐞 𝐲𝐨𝐮 𝐞𝐧𝐣𝐨𝐲𝐞𝐝 𝐦𝐨𝐬𝐭 𝐬𝐨 𝐟𝐚𝐫?
I am responsible for external and internal communication at group level. As communication is a key element in many processes, my role spans everything from communications and media strategies to press and crisis management, coaching, and hands-on production of press releases and financial reports. I genuinely enjoy the balance between strategic work on one hand and tactical/operational tasks on the other.
𝐈𝐧 𝐰𝐡𝐚𝐭 𝐰𝐚𝐲𝐬 𝐝𝐨 𝐲𝐨𝐮 𝐟𝐞𝐞𝐥 𝐥𝐢𝐤𝐞 𝐲𝐨𝐮 𝐦𝐚𝐤𝐞 𝐚𝐧 𝐢𝐦𝐩𝐚𝐜𝐭 𝐢𝐧 𝐲𝐨𝐮𝐫 𝐫𝐨𝐥𝐞?
I have a strong belief in the power of communication to build value, drive engagement and development, and create a shared commitment within an organisation to achieve set goals — all essential building blocks for creating a strong corporate culture and driving a successful business.
𝐀𝐬 𝐰𝐞 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡 𝟐𝟎𝟐𝟓, 𝐰𝐡𝐚𝐭 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬 𝐚𝐫𝐞 𝐲𝐨𝐮 𝐦𝐨𝐬𝐭 𝐥𝐨𝐨𝐤𝐢𝐧𝐠 𝐟𝐨𝐫𝐰𝐚𝐫𝐝 𝐭𝐨 𝐭𝐚𝐤𝐢𝐧𝐠 𝐨𝐧?
In recent years, Hedin Mobility Group has expanded rapidly across Europe through acquisitions in a way that is unparalleled. In 2025, we will continue to focus on fostering a deeper sense of belonging and unity throughout all of Hedin Mobility Group’s operations. I have a strong belief in the power of communication, and effective communication will be essential to our success. I look very much forward to playing a key role in this important journey, contributing to several strategic projects along the way. I will, among other things, work on establishing a new group-wide intranet.
𝐀𝐧𝐝 𝐥𝐚𝐬𝐭𝐥𝐲, 𝐬𝐡𝐚𝐫𝐞 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐚𝐛𝐨𝐮𝐭 𝐲𝐨𝐮 𝐭𝐡𝐚𝐭 𝐰𝐞 𝐦𝐢𝐠𝐡𝐭 𝐧𝐨𝐭 𝐤𝐧𝐨𝐰.
In my early career, I was working as a radio show host and producer. And I participated in winning the gold medal in the Swedish National Floorball Championships when I was 11 years old, followed by three silver medals in the following years!
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