Landing Page Animation Videos (with examples)

Landing Page Animation Videos (with examples)

As a seasoned SaaS marketer or landing page designer, you know the importance of making a strong first impression - especially using the first fold of the landing page.

You can add a 10-second UI animation video on your landing page. Check this example from Riskified -

Source: Riskified

These short, impactful videos give visitors a glimpse of your software's interface and key features without requiring them to click a single button. You can also add a human touch. When done right, they can:

  • Engage visitors instantly
  • Give your visitor a glimpse of your UI
  • Nudge your visitors to further explore your landing page

A 10-second autoplay animated video on loop ensures that you are not depending on the visitor’s action of clicking on “Watch the Demo” CTA. The short duration ensures that the video's approximate file size is around 700-800 KB.

For example -

Source - Apollo io

Note - Sometimes companies use an Animated GIF image instead of a 10-second video. E.g., Apollo IO.


Creating effective 10-second UI animation videos is both an art and a science. It requires a strategic blend of storytelling, design, and technical know-how.

In this article, I'll share examples of UI animation videos. We'll cover:

  • The two key elements of a compelling 10-second UI animation video
  • Techniques for UI Animation
  • Tips for blending relatable user personas (and A/B testing)
  • Real-world examples from top SaaS landing pages


Anatomy of a 10-Second UI Animation Video for your Landing Page

To create a UI animation video that makes a lasting impact in just 10 seconds, focus on these two key elements:

1. The Simplified UI Flow

The heart of your 10-second animation video lies in showing how your software's interface is intuitive and streamlined. You want visitors to think, "Wow, that looks so easy and efficient!"

Don't focus too much on secondary features or complex navigation. Use smooth, purposeful animations to guide the viewer's eye through the flow. You can do it using subtle zooms, pans, transitions, and fades. Use text callouts if needed.

Note - Sometimes, companies use a 30-40-second animation video instead of the usual 10-second video on their landing pages. Content Beta's creative and design team worked with Nectar HR (see example below) to create this 39-second video with a file size of just 1.2 MB!

Source - Nectar HR


2. Human-Element

While a simplified UI is essential, injecting a human touch can take your 10-second video animation from good to great. Humans connect with humans. Use relatable user personas. This way, you'll help visitors imagine themselves using your software. Choose a user persona that mirrors your target audience.

You can use Midjourney to generate the perfect image. Click Here to read more about 23 Midjourney Graphic Design Ideas for Content Marketing in 2024.

You can show the user persona naturally navigating your UI, reinforcing its ease and intuitive design. By putting a human face to your UI, you'll help visitors see themselves in the story and connect with your software on a deeper level.

You can also do A/B testing with multiple user personas the way Riskified does -

Source - Riskified
Source - Riskified
Source - Riskified

Putting It All Together:

To create a compelling narrative, you simply blend a simplified UI flow with a relatable human element. Imagine this 10-second flow:

  • Engaging user persona (positive vibe)
  • Persona effortlessly navigates core UI workflow or makes some clicks
  • Pop-up screen showing success

In just 10 seconds, you've showcased your software's ease and efficiency and made it feel accessible and relatable.

Remember: Simplify and humanize.

Book a Discovery Call with us at ContentBeta if you're interested in making the best use of your landing page real estate - using a 10-second SUI animation video or animated GIF.

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