Last Mile News: EU Insights, Event Recap & Meet Mohammad

2024 European Real-Time Tracking Insights: Boosting Customer Loyalty and Satisfaction

Remember our previous Last Mile Delivery Experience Study 2023? In partnership with Customercode GmbH , we found that 64% of German consumers expected real-time tracking (RTT) with every delivery in 2023, proving just how essential RTT has become in last mile delivery. Now, in our 2024 European report, feedback from 1,200 German consignees highlights RTT’s deeper impact, not only fulfilling expectations but also driving brand loyalty and a seamless customer experience.

Dive into last year’s insights to see why RTT is a must-have in today’s competitive delivery landscape. And stay tuned for our upcoming EU Report for 2024

2024 Event Recap: Bettermile’s Retrospective on the Last-Mile Logistics Industry

As we reflect on a dynamic year, Bettermile’s journey through 2024 connected us with logistics experts, innovators, and thought leaders across Europe and North America. Our participation in events like Customized Logistics and Delivery Association (CLDA) and ECA: A Delivery Industry Alliance in Orlando, PARCEL Forum (The #1 Package Fulfillment Event in the U.S.) in Dallas, and the Parcel+Post Expo in Amsterdam offered valuable insights into the rapidly evolving last-mile delivery sector. Engaging with industry leaders, we discussed solutions to address pressing challenges like Route Optimization, Real-Time Tracking, and Consumer Engagement. Key discussions, including a keynote at Leaders in Logistics in London, highlighted the need for flexible, affordable delivery options and strategic investments in technology to meet rising consumer expectations.

These events underscored the urgent demand for smarter, customer-centric tracking solutions and adaptive routing systems, especially in regions where such technologies are underutilized. As we look forward to 2025, we are excited to continue advancing last-mile innovations with events like Manifest: The Future of Supply Chain & Logistics and our own Last Mile Delivery Meetup #8.

For deeper insights into the trends shaping the future of logistics and our roadmap for the coming year! Read the full blog here.

Meet Mohammad: The Innovator Behind Advanced Route Optimization at Bettermile

At Bettermile, Route Optimization is about more than efficient paths—it’s about enhancing the last-mile experience for drivers, consignees, and depot managers. Mohammad, Bettermile’s product owner for Team Sequencing, leads initiatives to optimize delivery sequencing in real time, helping drivers complete their routes more efficiently. His work includes projects like the “Tour Recommendations” AI tool, which has significantly improved delivery accuracy and driver performance.

With a strong focus on feedback from drivers and collaboration across teams, Mohammad ensures that Bettermile’s solutions address real-world challenges and improve daily operations. Read the full interview to learn more about his journey and vision for the future of last-mile delivery!

Thank you for reading,

Your Bettermile Team