Latest News, Ad of The Week & Labtalks Live
Welcome to this week's LabTalks Newsletter, bringing you the latest adtech news and updates.
In this edition, we unveil our first panel for our upcoming LabTalks Live event on May 30th, featuring panel discussions on transparency in adtech and future industry innovations.
You'll also find analysis on Google's antitrust lawsuit over adtech practices, the rise of connected TV advertising for the U.S 2024 elections, and how web3 could drive sustainability through carbon credits.
Also, who is taking the title of Ad of The Week??
What's going on in Adtech, Blockchain & Web3 this week?
Google's parent company, Alphabet, is being sued in London for allegedly abusing its power in online advertising.
The lawsuit, seeking $16.9 billion in damages, is brought by UK-based publishers claiming losses due to Google's anti competitive behaviour.
The Ad Tech Collective Action, representing the publishers, wants the case to go to trial, but Google argues it lacks clarity on how Google's actions led to losses.
This comes amid ongoing investigations into Google's adtech practices by UK and EU regulators.
Google also faces similar lawsuits in the US. The company denies wrongdoing and says its impact on the ad tech industry has been positive.
This case joins others against tech giants at the Competition Appeal Tribunal in London.
As the 2024 U.S. campaign season approaches, Connected TV (CTV) is becoming a crucial platform for political ads, especially with restrictions on platforms like Facebook and TikTok.
With the decline in traditional TV viewership, CTV's advanced targeting capabilities allow campaigns to reach specific voter segments effectively.
However, the rise of deepfakes and AI-generated content poses significant challenges, requiring robust detection technologies and regulatory measures to ensure the integrity of political advertising.
Find out more about Connected TV here.
Recommended by LinkedIn
At COP28, renewed commitments to ambitious climate targets highlighted the need to tackle climate change.
A promising solution discussed was merging carbon credits with Web3 technologies. Carbon credits incentivise emission cuts, but transparency issues hinder their effectiveness.
Web3, especially blockchain, ensures transparent and traceable transactions, boosting trust and monetising quality carbon credits.
Businesses adopting this approach can reduce their environmental impact, improve ESG credentials, and gain a competitive edge.
Despite challenges like scalability and regulation, starting with small projects can help overcome these hurdles and contribute to a greener future.
Ad of The Week!
goes to....drumroll.... MENULOG (a.k.a Australia's Just Eat)
Menulog's latest ad campaign playfully taps into the ongoing feud between rap artists Drake and Kendrick, promising to deliver the beef right to your door.
Launched across major outdoor sites in Sydney, Brisbane, and Melbourne, this campaign brings hip-hop culture and food delivery together in a clever and entertaining way.
Labtalks Live is just 2 WEEKS AWAY!
We're excited to unveil our Panel 1 topic...
Taking place on Thursday, 30th May, at 2 pm onwards, at 100 Shoreditch, this panel promises to be a thought-provoking exploration of one of the most pressing issues in the advertising technology sector.
Panel 1 will bring together a diverse group of industry leaders and experts who are at the forefront of driving transparency and accountability in the ad tech landscape.
This powerhouse panel will delve into the challenges, opportunities, and emerging solutions surrounding transparency, shedding light on the complexities and the need for a more open and equitable ecosystem.
Don't miss this opportunity to be part of the conversation that could redefine the ad tech industry. Reserve your spot here.
Stay tuned for further announcements as we unveil additional details about this must-attend event.
Hope you enjoyed reading! Let us know in the comments 👇 your thoughts on the news we've shared, the ad of the week, and if you like this new newsletter format.