Latest news and updates in Digital Marketing
Espial Solutions
Leading Digital Marketing Agency offering Email Marketing, SEO, Social Media Marketing, Tele-Marketing, and PPC.
Welcome to the 'September 2024' edition of 'The Digi Mind,' your monthly newsletter for the latest news and updates in digital marketing.
In this edition, we're bringing you the latest updates shaping the digital marketing terrain.
From our partnership announcement to new features launched and the Supreme Court decision on X —we've got it all covered. Stay informed with Snapchat expansion updates, YouTube updates, and Canva price hikes.
Dive into our curated insights on the latest digital marketing trends for 2024—stay informed and ahead of the curve!
Espial Solutions and Afthonia Lab Announced Strategic Partnership
Espial Solutions and Afthonia Lab have announced a transformative partnership designed to support the rapid scaling of startups. The collaboration aims to combine Espial's advanced digital marketing strategies with Afthonia's comprehensive incubation services, providing entrepreneurs with enhanced tools to optimize their marketing efforts and effectively reach their target audiences.
By integrating cutting-edge digital solutions into Afthonia's startup ecosystem, the partnership promises to address critical challenges emerging businesses face in today's competitive land. With this strategic partnership, both companies are poised to significantly impact the growth trajectory of numerous startups, ensuring they thrive in a digital-first world.
Instagram Introduces Public Comments on Stories Globally: A New Way to Engage, But with Boundaries
Instagram is rolling out a feature that enables public comments on Stories with a unique touch. Only mutual followers have the privilege to comment, and only your followers can view them publicly. This latest update is geared towards boosting interaction while preserving privacy.
By restricting comments to an intimate audience circle, the goal is to nurture genuine dialogues without the threat of unwanted messages or harmful behavior. Creators and brands can use this feature to engage personally with their followers and stand out in today's bustling social media scene.
Brazil's Supreme Court Upholds Ban on X
Brazil's Supreme Court has upheld a ban on the social media platform X (formerly known as Twitter). The decision comes after the platform failed to comply with local regulations aimed at curbing misinformation, hate speech, and violent content.
The court emphasized that social media companies must adhere to Brazilian laws designed to protect public safety and democracy. The ruling reinforces the government's ongoing efforts to regulate digital platforms amid growing concerns about online content influencing political and social unrest in the country.
Snapchat expands ad options with new 'Sponsored Snaps' feature
Snapchat is introducing new ad placement options to build on recent ad business growth and will soon offer deeper insights into app usage to help marketers better understand user engagement. The critical announcement from Snap is the upcoming launch of "Sponsored Snaps." The Snapchat inbox has traditionally been free from ads, but now Snap is venturing into paid direct messages to expand its advertising business.
It's also introducing "Promoted Places," which allow businesses to feature their locations on the Snap Map. Spiegel added, "With Promoted Places, businesses can use the Snap Map to reach incremental customers who are exploring places nearby and easily measure the visitation lift with our closed-loop and privacy-safe measurement.
Jeff Bezos-Backed Perplexity AI to Launch Ads on Its Search Platform
Perplexity AI, an artificial intelligence-powered search platform backed by Jeff Bezos, is set to introduce advertisements by the fourth quarter of this year. This move comes after the company launched a revenue-sharing program with publishers like TIME, Der Spiegel, and Fortune. The program allows publishers to earn a share of the revenue generated when their content is referenced in search results.
Perplexity AI has been gaining traction, with its app being downloaded over two million times and handling more than 230 million monthly queries. This new advertising initiative aims to monetize the platform further while continuing to provide AI-assisted search capabilities.
Google Ads Launches New Creator-Based Audience Targeting Feature
Google Ads has introduced a new feature allowing advertisers to create remarketing lists based on viewers of specific YouTube creator videos, enhancing targeted campaign possibilities. Previously, remarketing was limited to interactions with the advertiser's linked YouTube channels.
Now, advertisers can link YouTube creator videos to their Google Ads accounts, accessing organic view metrics and creating audience segments based on video views. This feature offers a more precise alternative to impression-based remarketing, expanding the tools for more effective YouTube-based campaigns.
Recommended by LinkedIn
TikTok has launched a new "Manage Feed" feature
TikTok has introduced a new feature called "Manage Feed" that gives users more control over the content they see in their For You feed.
This update allows users to customize their feed preferences based on their interests, helping them discover more relevant and engaging content. This feature empowers users to tailor their TikTok experience, making it more personalized and enjoyable. By giving users more control over their content consumption, TikTok aims to enhance user satisfaction and engagement.
LinkedIn Unveils New "Videos for You" Carousel
LinkedIn, the professional networking platform, has introduced a new feature to enhance user engagement and content consumption. The platform has rolled out in-feed video carousels titled "Videos for you," providing users with a curated collection of relevant video content.
These video carousels aim to offer users a more immersive and engaging experience, highlighting various topics related to career development, industry news, and professional insights. By showcasing a collection of videos in a single carousel, LinkedIn hopes to capture users' attention and encourage them to explore more content.
Threads Launches Live Test of 24-Hour Disappearing Posts
Threads is rolling out a live test of a new feature that allows posts to disappear after 24 hours. This temporary content format enhances user engagement by offering a more ephemeral way to share updates and moments. Like Instagram Stories and Snapchat, these posts will vanish after a day, encouraging spontaneous and real-time interactions.
The test aims to gauge user interest and gather feedback on how this feature impacts content sharing and platform dynamics. By introducing disappearing posts, Threads continues to innovate and adapt to evolving user preferences for dynamic and transient content.
Canva Announces Significant Price Increases, citing AI Enhancements
Canva, the popular graphic design platform, has announced a significant price increase for its services. According to reports, customers using Canva Teams can expect a staggering 300% increase in subscription costs.
Canva has justified the price hike by citing the introduction of its AI-powered features. The company argues that the increased investment in AI technology necessitates higher subscription fees. However, many users have expressed concerns about the steep price increase, especially considering the economic climate.
Snap Inc. to Boost Ad Business and augmented reality powered by machine learning
Snap Inc., Snapchat's parent company, is set to overhaul its advertising strategy in a bid to boost its lagging performance against rivals.
Snap will revamp its market approach by introducing new advertisement placements powered by machine learning and automation. The company is also doubling its investment in AR and smart glasses technology, mirroring similar efforts by industry giant Meta.
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That's it for this month's edition of The Digi Minds. We hope you enjoyed reading about the latest developments in digital marketing.
Stay tuned for more exciting news and updates in the next edition. Feel free to write to us if you have any feedback or suggestions. We would love to hear from you.
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Loving the digital marketing updates! I've been using kwrds.ai for keyword research, and it's been a game-changer for optimizing my content strategy. Great to see these trends aligning with the tools I rely on!