Latest research on Wine-in-Cans.

The wine-in-can (WIC) market continues to explode, with our latest database tracking over 700 winemakers worldwide who offer 1700+ different SKUs of wine-in-a-can.

Again in November, 2021, at the 13th World Bulk Wine Exhibition (WBWE) in Amsterdam, WICresearch will be presenting results from our latest survey. This survey involved nearly 3,800 respondents aged 21-88 and covered 42 popular wine-in-can brands such as House, Dark Horse, Kim Crawford, Archer Roose, Maker, BABE and Underwood. Our 100 question survey included a great deal of awareness, purchase, use and image questions. 

In another industry 1st, we showed pictures of the front and rear of the can in the survey, to focus on Visual Image and Brand Perception from the consumer’s point of view. WICresearch can provide your company with insight to either succeed in this market, or avoid major pitfalls if you're planning to enter it.

I am contacting you since we’ve been in touch either because you’re a wine Buyer, a Producer and/or are involved with the wine and wine-in-a-can industry.

If you intend to grow your wine business in this tough market, I’d like you to be my guest at the WBWE and will comp you show attendee tickets.  We can meet and talk after my presentation.  If you have a colleague who also may be interested, have them contact me as well. DM me, or drop me a note at WICresearch.com@gmail.com, and join myself and Vicente Sánchez-Migallón Sánchez-Gil to meet some of the world's best wine producers.

As we've always said "Good wine is good wine, regardless of the package" and these producers at WBWE are actively canning their great wines.

So join WICresearch in Amsterdam to taste some great wine.

In the meantime, here are the results of this year’s winners at the International Canned Wine Competition, the pioneering industry event. Held in Boonville, CA, this year Gold and Best of Show winners came from over 350 entrants and 17 countries.