The Laws of Employer Branding
James Ellis
ROI-driven Employer Branding for every company | Transform 2024 finalist for Inspiring Resource of the Year 🏆
Employer branding is still very young. Compared to consumer marketing and branding which reference ideas dating back almost two centuries, employer brand is almost in its infancy.
That is to say: we're still figuring things out. From metrics to team structure, from objectives to toolsets, the concepts and day-to-day expectations of the job are still being defined.
But that doesn't mean we don't know anything. You have to start with a clean sheet of paper.
Here are the laws of employer branding:
Law One: The Law of Strategy
Employer brand is strategy, not tactics (though you’ll still need tactics).
Law Two: The Law of Focus
Brands are decision-making filters, but filters only exist through focus.
Law Three: The Law of Perception
Your employer brand only exists in someone else’s head.
Law Four: The Law of Ownership
Video to come
Law Five: The Law of Impact
Video to come
Laws 6-19: You're just going to have to keep coming back and see...
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1yGreat content and so well conveyed. Thank you James Ellis
Independent LinkedIn® Trainer & Consultant Expert | Keynote Speaker | Data-driven results for generating more leads | Attracting top talent | Igniting the ambassador program | Optimizing ad campaigns | Personal Branding
1yHow does the relative youth of employer branding impact the understanding and development of its concepts, metrics, team structure, objectives, and toolsets?