The Laws of Employer Branding

Employer branding is still very young. Compared to consumer marketing and branding which reference ideas dating back almost two centuries, employer brand is almost in its infancy.

That is to say: we're still figuring things out. From metrics to team structure, from objectives to toolsets, the concepts and day-to-day expectations of the job are still being defined.

But that doesn't mean we don't know anything. You have to start with a clean sheet of paper.

Here are the laws of employer branding:

Law One: The Law of Strategy

Employer brand is strategy, not tactics (though you’ll still need tactics).

Law Two: The Law of Focus

Brands are decision-making filters, but filters only exist through focus.

Law Three: The Law of Perception

Your employer brand only exists in someone else’s head.

Law Four: The Law of Ownership

Video to come

Law Five: The Law of Impact

Video to come

Laws 6-19: You're just going to have to keep coming back and see...

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