Leading the way: Why thought leadership is important for your brand
One of our favorite thought leaders, Adam Grant, once wrote this in a social media post: “The purpose of thought leadership is not to provide definitive answers but to spark dialogue.”
Igniting conversations on topics that matter to your business should be an important part of your content marketing strategy, as they have the potential to boost your brand positioning and drive customer loyalty. According to an Edelman-LinkedIn study, 65% of participants believed thought leadership content changed the perception of a company, for the better.
But when it comes down to executing thought leadership posts, some marketers tend to overthink it – are you giving away too much expert info; will it come across as too ‘preachy’? What if the opinions trigger controversy and backfire? These are all valid points, but with some careful and strategic content planning, you can set up your thought leaders and company for exceptional success.
Here is WHY you should invest in thought leadership content.
Examples of thought leadership content we have created:
The real tipping point in the digitalization of trade finance - Forbes Councils
Driving sustainability in trade finance - Company Podcast
How fintechs are making global trade more inclusive - IBS Intelligence
So, how can you get started with your thought leadership content? Read our next blog - Thought leadership trump card? Crafting a smart strategy for success.
Take the first step in creating thought leadership content that cuts through the noise. Reach out to us and let us elevate your influence. Contact Liza Tan or Adeline Ee McNary to get started.
CEO @ Casey Wishart & Partners | Content Strategy Expert | B2B marketing
8moTotally agree, insightful read. Thank you!