Less really is More

Get Your Social Houses In Order

If you are going to use social networking as a part of your sales efforts, you had better get your social houses in order first. Social media is a two-edged sword. If you are good at what you do, social makes you better. If you suck at what you do, social will also amplify that to the rest of the world. This, combined with the old adage that “you get only one chance to make a good first impression”, makes it imperative to ensure that everything is looking good before you venture out.

This means that your profiles and pages on the social networks that you will be frequenting must be accurate and complete. When somebody requests to connect with me on a service, or if I am considering extending a request to connect, the absolute first thing I do is to take a close look at their social presence including their company pages. Particularly, if I don’t know this person or don’t know them very well, what I find may be the most important determining factor as to whether we will connect or not.

Belonging to some good industry related groups is also a huge plus on a number of different levels. You are increasing your chances of connecting with some really great people and those people will have a better chance of getting to know you.

You will want to direct people to your website. How does it look? Is it easy to navigate? Do you have a maintained and updated blog? Does your site make it easy for others to contact you including connectors to your social pages and profiles? Assuming you have a blog, are those articles configured to be easily shared via social sharing buttons? 

Blogging is a great way to demonstrate your expertise, create valuable educational content, and to attract others to you and to you and to your website. If you your company does not have a blog and you want those same benefits, all hope is not lost! Use LinkedIn Publisher. LinkedIn happens to be my business hot-spot so, whenever I publish on LinkedIn, I am doing so directly to my target audience.

Your brand messaging is just as important! Early on, I shared and wrote about a lot of different things relating to social business. A few years ago I signed up for a brand messaging assessment that matched my sharing against my identified area of specialty which is selling. Of the six areas that the assessment graded, I got five “F’s” and one “D”. Wake up call! I immediately adjusted my focus to my area of expertise (my brand) and the results were nothing short of amazing!

Understand each social network

Each network has their pros and cons but, always remember ... where are your customers?? If your customers are not there, why are you? Conversely, if your customers are there, why aren’t you?

It is also important to be aware of the rules of engagement on each. Now, you can say almost anything on Twitter. Facebook is very personal and any talk of business should be kept to an absolute minimum. B2C tends to play better with Facebook than does B2B. LinkedIn is “business” so baby pictures that work well on Facebook, or even on Twitter, do not belong there. If you can remember this one paragraph, you will excel!

While each network may have their individual strengths, when combined strategically, they can be very effective!

Copywrite free excerpt from Focused Social Selling “less really is more" by Craig M. Jamieson is the managing member of Adaptive Business Services 

Social Selling Focused.pdf

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Any opinions expressed are those of the authors.

Published by #NHGBe 2022-12-23 - CEST 09:30 AM 

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💥 I am Paul Van den Brande.

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