Lighter Capital Newsletter: To everything churn, churn, churn

Lighter Capital Newsletter: To everything churn, churn, churn

Hi there,

SaaStr Annual starts today and the Lighter team will be there. Whether you're looking for non-dilutive funding or you're curious about joining our partner network, we'd love to connect.

RSVP to request a meet-up at the conference and we'll follow-up!


Meet Lighter Capital at SaaStr Annual

Scroll on for new founder resources, Lighter Community highlights, and more upcoming events. 


FROM THE FOUNDERS' HUB 👫

Customer cancelling their subscription on a mobile phone

🎓 How to Analyze SaaS Churn Rates

Learn to analyze the dynamics of customer and revenue churn so you can make smarter strategic decisions.


Revenue churn, represented by money falling out of a tall office building

🎓 Calculate & Improve Revenue Churn

We show you how to keep track of the revenue your customers are bringing in, and how much is churning out.


Customers churning, represented in this illustration of people in a tornado

🎓 Reducing Your Startup's Customer Churn

Customer churn tells you about the health of your SaaS business. These strategies can help you reduce it.


Interactive SaaS Benchmarks Report

We just released our new SaaS Benchmarks Report! Dive into revenue growth, churn rates, salary metrics, and more from over 125 private B2B SaaS startups. Our interactive report lets you look at six key financial metrics by industry vertical, company age, & calendar year.

VIEW THE REPORT ➡️


Lighter Capital's Interactive SaaS Benchmarks Report

Startup Calculators 💻

Equity Dilution Calculator

Compare what happens when you sell equity to grow versus using founder-friendly debt financing and learn what diluting equity could cost you.

CALCULATE DILUTION ➡️


Startup Valuation Calculator

Our free valuation calculator uses the latest market data, insights from our own investment portfolio, and a decade of experience financing startups.

CALCULATE VALUATION ➡️


SaaS Benchmarks Calculator

How does your startup stack up to its peers? Select any key metric and input your performance data to see if your startup is outperforming other B2B SaaS startups.

COMPARE BENCHMARKS ➡️


Podcast • Bootstrapped: The Lighter Side 🎙️

New pod coming soon! Catch up on popular episodes you might have missed:

Jodie Baker , the visionary behind Xakia Technologies, shares insights from her diverse entrepreneurial journey, which started at age 10.

🎧 Listen to this episode


TRAX Analytics founder Tracy Davis uncovered a unique problem worth solving — now she's niching down and cleaning up.

🎧 Listen to this episode


Alex Yi's upbringing taught him many lessons and ultimately led him to create Nyble , a solution to help Canadians build credit.

🎧 Listen to this episode


Stream all episodes online or in your favorite podcast player:

Lighter Capital | Apple Podcasts | Spotify | YouTube Music


Bootstrappers' Book Club 📚

What are we reading this month? Conscious Leadership by John Mackey, with Steven McIntosh and Carter Phipps.

See what it's about and why it's worth a read ➡️


Book cover: Conscious Leadership, Lighter Capital's book club selection for September 2024

LIGHTER COMMUNITY 🏘️

Startup Spotlight 🔦

Growing SaaS startups need right-sized solutions for budgeting and forecasting as the business scales. One of Lighter Capital's new portfolio companies has you covered.

ClearGrowth logo

ClearGrowth AI helps startups and small business automate accounting with improved accuracy and efficiency, affordably.

Check out a complete rundown of features and plans on the ClearGrowth website.


Lighter Capital 2024 U.S. Summit

Our capstone Community event is coming up fast! The Fourth Annual Lighter Summit will be in Boulder, CO next month. If you're a Lighter client, check your email for a private link and special ticket offer. Thank you to our sponsors Allied Advisers and Mod4 Finance!


4th Annual Lighter Summit Promo Banner

Get Capital to Grow. Keep Your Equity. 📈

If your startup is post-revenue with at least $200K ARR and located in the United States, Canada, or Australia, apply for up to $4M of non-dilutive growth capital to:

✅ Invest in sales and marketing

✅ Expand technology and resources

✅ Build its valuation

✅ Smooth out inconsistent cash flow

✅ Bridge capital between equity rounds

✅ Acquire a company or buyout investors


GET FUNDING ➡️


Partner Network 🤝

New partners have generously added to our Client Perk Program this month. As a client of Lighter Capital, you have access to over $100,000 in product and service discounts. We are continually adding resources that help you grow your startup more efficiently.

BECOME A PARTNER ➡️


Partner Spotlight


Forecastr financial forecasting software and CFO services

Forecastr makes financial modeling simple for founders. More than just forecasting software, with Forecastr you get a dedicated finance expert to help you:

  •  Make better business decisions,
  • Consistently hit your growth targets; and
  • Impress investors to raise capital.

  

Lighter Capital clients receive 25% off their first year, which includes free VIP onboarding and access to Forecastr's Investor Connect platform.

CLAIM YOUR DISCOUNT ➡️


Upcoming Events 🗓️

Connect with the U.S. Lighter Capital team at an event near you:


🎟️ LaunchTN 3686 • September 9-11, 2024  •  Nashville, TN | US

Tennessee's top entrepreneur conference is the place to be if you're curious about the local startup scene. Explore the agenda and get tickets here, and be sure to sync up with Lowery Thomas while you're there.

🎟️ SaaStrAnnual • September 10-12 2024 •  SF Bay  Area | US

13,333+ SaaS executives, founders, and VCs all come together at SaaStrAnnual, the world's largest SaaS community event. Tanner Kovacevich , Anne Gilbert , and Caitlin Goetze from the Lighter Team will be there too! Grab your ticket and connect with us this week.

🎟️U.S. Asset Based Finance Conference • September 30, 2024 • NYC | US

Lighter Capital's Jamie M. is speaking at the 3rd Annual U.S. Asset-Based Finance Conference in New York City this month. Check out the full agenda here, and don't miss The Venture Debt Market Landscape panel discussion (Track A) featuring Jamie!

🎟️ Venture Atlanta Conference • October 8, 2024  •  Atlanta, GA | US

1,500+ founders and funders connect at Venture Atlanta, one of the nation's largest venture capital conferences that's raised more than $7 billion for more than 800 companies. Check out the 2024 schedule, register, and let Lowery Thomas know you're attending.

🎟️ Silicon Y'all Tech Summit • October 21-23, 2024  •  Birmingham, AL | US

This intimate event is limited to 90 CEOs who will have the chance to engage with 20 top private equity groups as well as Lighter's Lowery Thomas . Get on the waitlist if you'd like to attend.


Connect with the Australia Lighter Capital team at an event near you:


🎟️ SXSW Sydney • October 14-20, 2024 •  Sydney, NSW | AUS

At SXSW Sydney's Tech & Innovation events, you'll discover and explore the ground-breaking technologies and ideas that are changing the way we live our lives. Grab a ticket to attend networking sessions, pitch events, the 3-day Expo, and to meet up with our Aussie crew.

🎟️ West Tech Fest • December 2-6, 2024  •  Perth, WA | AUS

Australia's longest running tech and innovation festival, West Tech Fest connects the local startup and tech community with global leaders through a range of experiences that inspire growth. Get your festival pass and connect with Matthew Dowling before you go.


Investment Team • Connect With Us 📧




Grow Steady,

The Lighter Capital Team


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