Link Building Outreach Strategy Guide
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You know the importance of outreaching out, now is the time we know how to do it! Here are the best outreaching strategies you can do to get some links!
When embarking on outreach, the initial strategy carries considerable weight: thoroughly assess your content. It's imperative that your content aligns with EEAT standards, ensuring it is of high quality, rich in details, and exudes authority. Augment it with ample media and be diligent about incorporating internal links. The selected topic should encapsulate the utmost authentic information, ensuring maximum relevance.
Once you've ascertained that your content meets these criteria, you can confidently proceed with your outreach efforts. This meticulous approach to content quality lays a solid foundation for a successful outreach strategy.
Let's dive into the first strategy: the skyscraper technique. This approach empowers you to commandeer your competitor's backlink sources and make them your own.
Now, how does it work? It's straightforward—elevate the quality of your content above that of your competitors. Once you've mastered this aspect, reaching out to the webmaster becomes the next step. Politely request them to replace their existing content with yours.
The objective is to inspire and persuade the webmaster that your content surpasses the competition. Don't hesitate to highlight your unique selling points. Keep in mind that the webmaster gains an advantage from outbound links as well, so ensure you have that aspect well-addressed in your proposal.
Broken backlinks pose a significant challenge for webmasters. However, you can turn this adversity into an opportunity by capitalizing on the broken backlinks of your competitors. We've previously discussed this strategy in detail in our video; you can check it out here.
To execute this tactic, identify any broken backlinks your competitors might have. If the issue lies with your competitor's landing page, you've hit the jackpot. Create a content page that not only matches the anchor text but also provides all the relevant details. Ensure maximum optimization for the new page.
The final step is to reach out to the webmaster via email. A webmaster understands that a broken backlink can adversely affect their domain authority and SERP ranking. Consequently, a savvy webmaster is likely to promptly replace the broken backlink, making this strategy a valuable and effective way to enhance your own link profile.
Another outreach strategy involves guest posting, a tactic that sits somewhat controversially within the SEO landscape. Despite Matt Cutts declaring it dead in 2014, guest posting persisted, albeit under strict Google guidelines. If you choose to engage in guest posting, it's crucial not to disregard these guidelines.
When approaching webmasters for guest posting opportunities, prioritize delivering content that aligns with double EEAT approval. This ensures your content meets the necessary standards. Additionally, focus on showcasing your expertise within your niche and industry when crafting guest posts. Avoid contributing irrelevant content to various platforms.
Understanding the target audience is paramount when guest posting, even if your site and the host's belong to the same industry. Tailor your writing style to resonate with the host website's audience. Demonstrate respect for the host by actively engaging with comments and utilizing the byline to introduce yourself and your company.
Ultimately, the goal is to provide value to the host website, fostering a mutually beneficial relationship where they reciprocate with a valuable backlink.
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Here's a topic often overlooked - reverse outreach! It's a legitimate strategy where webmasters provide backlinks without any direct outreach effort. However, this method is most effective when applied to journalistic pages in bulk.
Journalistic pages are particularly receptive to reverse outreach because they often seek data-rich information to validate their claims. Brian Dean coined the term and detailed the reverse outreach process in his blog.
In essence, reverse outreach involves creating data-rich pages that serve as valuable resources for journalists seeking credible information. This strategy is distinct in that it relies on the inherent appeal of the content, enticing webmasters to link without the need for proactive outreach.
What outreaching strategies to ignore
There are so many strategies for outreach that you will see on the internet. However, here are a few of them that you will read, and think they are fruitful - but you need to ignore them.
According to Google’s Link Spam Update, exchanging links is a no-no!
“Excessive link exchanges ("Link to me and I'll link to you") or partner pages exclusively for the sake of cross-linking” should be avoided according to Google.
Link exchanging comes under black hat practices. ‘Link to me, and I’ll link to you’ manipulates search engines and reduces the chances of organically linked pages to come on top of the SERPs.
If you are found doing this, then bid adieu to your website.
Link barter is like exchanging links, except it is with a product. A lot of bloggers might be guilty of this. ‘Send us a product so we review it and give you a backlink’.
Once again, this goes against the Google Product Review Update and manipulates the search engine rankings. If you want to do so, then you have to ensure that you specify to Google that this is sponsored through the rel attribute.
Wrap up
In conclusion, link building through outreach strategies is crucial for websites aspiring to achieve higher search engine rankings and increased traffic. Adhering to effective outreach methods allows you to acquire top-notch backlinks, enhancing both your authority and visibility. It's imperative to consistently offer value, maintain relevance, and conduct polite follow-ups. While implementing outreach strategies demands time and effort, the long-term benefits make the investment worthwhile.