LinkedIn Ads Daypart Reporting: Analyze and Optimize Your LinkedIn Ad Schedule

With 200+ active LinkedIn Ads clients under management, we understand that timing is crucial to reaching your target audience. That’s why we’re excited to introduce our latest feature in the DemandSense platform: LinkedIn Ads Hourly Reporting.

First things first...shocker 🚨 alert—for those with lower budgets (under 10k/mo), there is a good chance that 70% of your budget is being spent in the middle of the night without an ad scheduling tool (most budgets are dumped between 10 pm and 4 am).

This takes the guesswork out of ad scheduling, providing you with hourly insights to optimize your LinkedIn ad campaigns. Then, take action with our built-in LinkedIn ad scheduling tool. Let’s look at what this report offers and how each element can be utilized.

Table of contents

• Why LinkedIn Ads Hourly Reporting Matters
• Key features you'll love
• Data-Driven LinkedIn Ad Scheduling
• Practical Use Cases of Hourly Report
• Optimizing LinkedIn Ad Scheduling with Daypart Spend Insights
• Conclusion

Why LinkedIn Ads Hourly Reporting Matters

Knowing when to run your ads can significantly impact your campaign’s success. With our new Hour-by-hour Reporting feature, you can take ad scheduling to the next level by making decisions based on real data from your campaigns.

Key Features You’ll Love

1. Hourly Breakdown by Metrics

Our Hourly Report gives you a detailed breakdown of your LinkedIn ad performance across various metrics:

• Impressions
• Clicks
• Spend
• Cost per click (CPC)
• Click-through rates (CTR)

You can see how these metrics change hourly, helping you identify when your ads perform best.

2. LinkedIn Audience Behavior Insights

One of the most valuable aspects of the Hourly Report is its view into your target audience’s behavior. You can see when your audience is most active and engaged, allowing you to schedule ads during these peak times.

Moreover, the data is segmented by device type, distinguishing between desktop and non-desktop performance. This means you can see how your ad performance varies across devices throughout the day.

For example, you might see that your audience is more likely to engage with your ads on mobile devices during their morning commute but prefers desktop interactions in the afternoon. This insight lets you modify your ad content and scheduling to match these device-specific behaviors, further optimizing your campaign performance.

3. Customizable Views for Deeper Analysis

You might want to look at your data in different ways. Our Hourly Report lets you view data at both the campaign group and individual campaign levels. This flexibility allows you to fine-tune your strategies precisely, whether looking at overall trends or diving deep into specific campaign metrics.

We’ve included charts and heat maps in the report to make the data easy to understand. These visual aids help you quickly spot patterns and trends, making it easier to find opportunities for optimization at a glance.

4. Weekday vs. weekend comparison

This feature compares your ad performance on weekdays versus weekends across five key metrics: Impressions, Clicks, Spend, CPC, and CTR. By analyzing these side-by-side comparisons, you can identify shifts in audience behavior throughout the week. Use these insights to refine your ad strategy, decide whether to run weekend ads, and tailor content for specific days to maximize performance and budget efficiency.

Data-Driven LinkedIn Ad Scheduling

The insights you gain from the Hour-by-hour Report work hand-in-hand with our Ad Scheduling tool. Here’s how you can use them together:

1. Run your campaigns for about a month to gather data.
2. Use the Hour-by-hour Report to analyze performance and user behavior.
3. Based on your findings, create optimized ad schedules. You have two options here:Set the same scheduling for the whole account or customize further by analyzing at a campaign group/campaign level and setting up custom schedules for different campaigns.
4. You can apply these schedules to your campaigns using the ad scheduling feature.

This integration allows you to set up different schedules based on what works best for each campaign or campaign group.

Practical Use Cases of Hourly Report

The Hour-by-hour Report opens up several possibilities for optimizing your LinkedIn advertising strategy:

• Device-specific strategies: You might notice that users are more active on mobile devices during certain hours. You can use this information to schedule mobile-optimized ads during these times or disable these hours for some of your campaigns if needed.
• Content type optimization: Different types of content (like videos, text posts, or images) might perform better at different times of the day. The Hour-by-hour Report can help you identify these patterns and adjust your content strategy accordingly.
• Weekday vs. weekend performance: The report includes a section comparing weekday and weekend performance. This feature allows you to tailor your ad scheduling strategies to account for these variations.

Optimizing LinkedIn Ad Scheduling with Daypart Spend Insights

One of the biggest advantages of the Hourly Report is that it helps you spend your ad budget more efficiently.

Imagine this scenario: you’re running a $5,000 monthly ad campaign, but half your budget is spent between 10 PM and 3 AM. That’s $2,500 potentially wasted before your target audience’s workday begins!

Pretty scary, right?

We’ve discovered that LinkedIn starts running ads at UTC, which is 8 pm EST. Therefore, this exact scenario plays out in many cases, and entire budgets are dumped before 4 a.m.

This is exactly the kind of issue our Hour-by-hour Report helps you uncover and fix these issues. You can make informed decisions about when to schedule your ads by showing you precisely when your budget is being spent.

You can easily identify periods of high spending but low engagement and adjust your ad scheduling accordingly. This means you’re not just saving money – you’re ensuring that every dollar of your ad spend has the best chance of reaching your audience when they’re most receptive.

Conclusion

The Hour-by-hour Report gives you detailed insights into when your ads perform best, allowing you to make data-driven decisions about ad scheduling and budget allocation.

Take it for a test drive and try DemandSense for yourself – Try DemandSense

Key features:

Linkedin Ad Scheduling

Hourly Reporting

Frequency Cap

Deeper Demographic insights

Expose Companies Engaging with your Ads

Push Account Exclusions with Ease

Let me know if you have any questions, thoughts, or ideas! 💡

-Justin Rowe

Founder/CMO Impactable - B2B LinkedIn Ads Agency