LinkedIn folks, are you using Instagram, Twitter and Periscope as well for your business? If not, You should be...
Ok Folks, let’s just cut to the chase here. I know many of you are fully aware and using other Social Selling and Branding mediums like Instagram, Periscope and Twitter of course thanks to President Elect Trumps usage but, are you or your company or firm front and center wise enough to be leveraging these platform apps in addition to LinkedIn or tying back that engagement activity to your CRM?
You need to be going to where these millions of people go every day, hour and minute? Don't have a Social Media Guru? Get one! Don't have budget for one figure it out. Your company needs to be following decision makers and in turn they following you and your firm? It’s like a game of cat and mouse but remember, it's YOUR company that have products and services and it's their MONEY your wanting them to spend or to get their clients to spend and remember, the buyers are are only getting younger and more mobile savvy.
Just some staggering stats for you to consider of all 3 platforms...
Instagram penetration rate in the United States from 2014 to 2020 (Stats Credit: Statista)
This statistic gives information on the projected Instagram penetration in the United States from 2014 until 2020. In 2015, 24.2 percent of the U.S. population accessed the social networking and photo sharing service. Take a picture post it. Film a minute update and Post it!
By 2019, the total number of Instagram users in the United States is expected to be over 111 million users. With more than 400 million monthly active users, Instagram is one of the most popular social networks worldwide.
Tidbit here, President Elect Donald J Trump has 4.3 Million Followers and Hillary Clinton has 3.8 Million Followers.
Number of Twitter users in the United States as of February 2016, by age group (in millions)
This statistic presents information on the number of Twitter users in the United States as of February 2016, sorted by age group. During the survey period it was found that 12.4 million U.S. Twitter users were between 25 and 34 years old. Far more LTV of purchasing power here folks; from shoes to mutual-funds.
The total Twitter audience in the United States amounted to 56.8 million users. In the beginning of 2015, micro-blogging platform Twitter surpassed 300 million monthly active users and is one of the most popular social networks worldwide. Currently, Asia and North America represent the biggest user share but experts project that in 2018, Twitter’s user base will be predominantly located in Asia. Twitter is an important tool for social media usage during events – for many viewers, live-tweeting during events has become an important part of media consumption.
Just for the record the President elect Donald J. Trump has 16.9 Million Followers and Hillary Clinton has 11.5 Million followers.
Following brands and celebrities through Twitter is a popular activity on the social network – a 2014 survey revealed that 28 percent of Twitter users had visited a celebrity’s Twitter feed. As of spring 2015, the most popular Twitter account was @Katyperry, who had amassed more than 94 million followers on the social network. Popular brands on Twitter include Starbucks, Apple and Victoria’s Secret. Could you imagine, even having a million followers to your company or firm? Social Notoriety = Power
Ahhh, What is Periscope?
Periscope is an app that lets you share and experience live video streams direct from your smartphone or tablet. It can be used to capture the atmosphere among fans at an important match, to broadcast an unfolding news story or to experience what it’s like to walk down the streets of New York or Dubai. The trick with Periscope is all about what you call name or call your active session. Name your scope something dumb and expect the peanut gallery and all the slanderous comments you could imagine. Name it something helpful or intriguing and you got followers folks. "How to invest a $1000 or 10,000" "Why you should consider refinancing", "Why our products are superior", "How to build a great reputation with Social Media".
As I was monitoring the Presidential race this year, I found it fascinating that many people who were at both rally's would film while inside the crowds and give a true an inside look to what was going on.
The immediacy of the app encourages viewers to participate in what’s happening in the video. Viewers do this by sending comments, which the person sharing the video can respond to in real time or of course ignore. This feature of Periscope makes for a much more active viewing experience, compared with more traditional ways of experiencing video.
Periscope Statistics: By Craig Smith - DMR Stats|Gadgets
Number of Total Periscope users: 10 Million Users - Last Updated 8/12/15
Number of Periscope iOS users: 4.3 Million - Last Updated 9/30/16
Number of Periscope monthly active users on Android: - Last Updated 1.2 Million
Periscope's app churn rate 55%
Number of daily active Periscope users: 2 Million
Number of Broadcasts to date: 200 million broadcasts
Avg amount of video users watch daily on Periscope: 110 years worth of video as of March 2016
Amount of video content that is streamed daily on Periscope: 350,000 hours of video
Number of languages of Periscope available - 25
Number of Periscope employees - 44
In conclusion here folks... the social train is moving real fast and if you don't have the right people who live and breath social media and social selling in your organization, you can continue to read about how well your competition is doing or be wise enough to do something about it now.
#SocialMedia #SocialSelling #CRM #Instagram #Twitter #Periscope