LinkedIn Hashtags Are Dead: Here’s What the Algorithm Wants Now

For years, hashtags were a key tool in boosting LinkedIn visibility. But in 2024, LinkedIn has cut hashtags and started introducing new features that prioritize SEO and user intent.

As hashtags are being phased out, we all need a new LinkedIn Marketing strategy.

So... Our favorite word is coming up! You ready?

Hello PIVOT!

So, what does LinkedIn's algorithm want now?

1. SEO Over Hashtags

With profile hashtags gone, LinkedIn is focusing more on keywords in your profile, content, and posts. Optimizing for search is crucial now. Use industry-specific keywords in your profile’s headline, About section, and throughout your posts to ensure you're discoverable.

Your profile is no longer about being trendy with hashtags—it’s about being intentional with words that speak to your audience’s search behaviors.

In other words: CONTENT.

2. The Shift in Creator Mode

As of 2024, LinkedIn has made Creator Mode the default, eliminating the need for users to manually switch it on. This means every user can easily access advanced tools, like analytics and the ability to feature more content on their profiles. It’s all about showcasing your work, but now with an emphasis on keyword-focused content to improve visibility.

3. Content that Engages

LinkedIn's algorithm favors engagement, not just posting for the sake of it. Long gone are the days where posting with a few hashtags would do the trick. Now, it’s about creating quality content that resonates.

Just like every social platform, the goal is to keep users on LinkedIn longer, interacting with content that adds value.

Storytelling, long-form posts, and ... as you may have guessed, native video content will get more attention.

I feel like the topic of native video deserves its own article, as short video is at the top of every marketing team this year, simply because they are great for engagement. For now, note this concept, as it's one of the areas where Meta’s content guidelines emphasize the type of video they prefer. For example, avoid using TikTok videos with watermarks.

4. Featured Sections and SEO

Profiles with featured sections that highlight media, articles, or portfolio work are given higher priority in searches. By strategically placing important content in the featured section, you can ensure your best work is front and center. Plus, making sure this content includes SEO-friendly titles and descriptions can make your profile more discoverable.

5. Best Practices for Content Marketing SEO

• Post Consistently: Regular content keeps you top of mind with your network.
• Use Keywords in Headlines: Both for articles and post captions, make sure they are searchable and relevant.
• Engage with Your Audience: Comments, likes, and shares will improve your reach.
• Incorporate Video and Visual Content: Visual content that tells a story or demonstrates your expertise will be prioritized.

About Jessica Campos:

Jessica Campos is a full-stack digital marketer with extensive experience in go-to-market strategies, demand generation, and community building. She has successfully taken brands from inception to being featured in Disney shows. When she's not working for with her team, You'll see her at heyATX, a vibrant community where local professionals and business owners connect, Jessica is passionate about fostering relationships and driving growth through human-centered marketing. Her expertise helps businesses scale with impactful digital strategies.

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