Linkedin Launches Native Carousel Posting Option

Linkedin Launches Native Carousel Posting Option

Linkedin has just added an option (in some regions) to post native carousel posts directly from the home page. Until now we could only upload a PDF attachment and create individual frames.

Now you can upload each individual post you would like to include in the carousel post and add alt text to each of them and then order them however you like before posting.

According to Social Media Today this has become a popular posting option – in fact, just last month, Socialinsider reported that native documents, as in posts consisting of PDFs uploaded directly on LinkedIn, generate 3x more clicks than any other type of content. (via Social Media Today)

TikTok Adds New Captioning and Translation Tools to Help Maximize Video Reach

I've mentioned before that TikTok is no more just a social media, but has become a streaming platform that battles directly with Netflix and other streaming providers. But it is even more than a streaming platform. Since users are referring to TikTok for the latest news, and for search queries, it has become extremely popular as a search engine also.

With adding new caption options and translation tools, now creators can expect their videos to get more reach and views and will be found in search engine even more easily.

Both of TikTok’s new translation tools will initially support English, Portuguese, German, Indonesian, Italian, Korean, Mandarin, Spanish and Turkish, so there’s a range of translation options to consider, which could spark entirely new, global trends. (via Social Media Today)

Instagram Adds New Business Search Tools Within IG Maps

Instagram has launched a new map search feature, which will provide another way to discover local businesses, and get more information about them, within the app’s tools. The new Map Search option will enable IG users to explore popular tagged locations around them, while you’ll also be able to filter the locations by specific categories such as restaurants, cafes, and beauty salons. Instagram says that users will be able to:

• Browse recent stories, top posts, and relevant guides of tagged locations to learn more
• Filter by location categories to narrow a search
• Save locations to a collection to revisit in the future
• Share places via direct message to friends or groups

(via Social Media Today)

Campaign of the week: National Geographic Takes Instagrammers to Stonehenge via AR

Instagram AR filter has become extremely popular since it can bring you a live experience of even the most distant places. National Geographic took advantage of this function and brought the mysterious statues of Stonehenge to Instagrammers’ phones via unprecedented drone access and an augmented reality experience, Stonehenge AR.

The most interesting fact is that a team from Nat Geo flew a drone over the site and capture more than 7,000 images, processing them into a high-resolution 3D model replica of the monument. (via AdWeek)

Tools for marketers: Semrush

Most of you probably know Semrush, but not all take advantage of all features that this tool actually has to offer. Semrush provides 50+ tools to help you compete against your competitors. Semrush is widely regarded as an SEO tool, but that may be selling it a bit short as the software offers several other digital marketing features. For instance, Semrush offers features for social media competitive analysis, CRO, PPC spying, and PR monitoring.