LinkedIn TIPS For Lawyers and Contractors

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Request Recommendations

"Not a lot of people know about this feature hidden under "Additional Information." You can actually reach out to people in your network and ask them for recommendations based on your time together. It's a pretty great tool to use for social proof.

-Baidurya Mukherjee

This is one of my favorites: whenever someone pays me a nice professional compliment that I would love to have become a testimonial, I immediately ask, "Would you be willing to recommend me on LinkedIn sharing what you just told me?" People say yes every time.

Meaningful Engagement Over Likes

Likes are good, but taking the time to go the extra mile makes a big difference and will make you stand out.

"When you engage, do the activity that the receiver would truly value. A like is nice, but a comment will warrant more attention. When you respond directly to someone's post, use his or her first name. This is a great way to stay top of mind with key networks."

-Christina D Warner

Just a quick reminder, to easily tag someone, begin their name with the @ symbol and LinkedIn will find their profile immediately.

Post Unique or Unusual Content

"My key piece of advice is if you want to stick out on LinkedIn, post something you wouldn't normally see on the platform. Unique content gets promoted organically at a rapid rate, enhancing your chance at achieving virality." -Dylan Max

I'm a big believer in this particular piece of advice. A while back I took a picture of a thank you gift the firm Jackson Walker gave me when I came to speak to their employees. It was a somewhat unique picture to post, and it completely went viral, racking up over 25,000 views. 

Seek to Understand First

This is more of a life skill than a LinkedIn tip, but I wish even 10% of the people pitching me each day understood this:

"Instead of spamming people with your sales pitch, ask them questions to learn what their needs are. Then you can learn where they’re at in the sales cycle and genuinely bring them value, even if there’s not a sale involved." -Isaac Anderson

Pull Key Stats and Figures From Shares to Post in Comments

"In addition to sharing great articles, pull key quotes and data from articles to share — readers and followers appreciate the thoughtful effort of providing educational value." -Isaac Sewanga

Just to give you an example, if you read a great article that has one or two powerful statistics, pull those stats out and highlight them. You might comment, "Great post with unusual LinkedIn tips, I especially liked #8 on pulling out key stats to add value in the comments when sharing." This way you add value even if they don't read the article. Plus you give them a little teaser of why it is worth their time to read the article. 

Treat LinkedIn Differently than Facebook

This may seem obvious, but it has to be said:

"LinkedIn users need to be keenly aware of the difference between Facebook and LinkedIn. Treating them the same may give your peers and professional contacts pause. Personal rants, family photos, and the like are rarely embraced on LinkedIn." -Julie Angelen Joy

If you are Barry Manilow, Go All-In on Being Barry Manilow

"Share content regularly on LinkedIn, even if some people see you as Barry Manilow. By that I mean, some people LOVE Barry Manilow and think he hung the moon. Other people think he's a treacly hack. The point is, by sharing content that puts your ideal prospect's needs front and center - you cannot fail here. Over time, you will build a tribe of followers, referral sources and brand ambassadors who sing your praises and hire you because you keep showing up and providing value. You're not here to please everyone, just the ones who get you." -Julie Bondy Roberts

I wholeheartedly agree with this one. Share what you know and the people that love you will eat it up. The people that unfollow you were never going to be part of your "tribe" to begin with.

LinkedIn Tips From Different Experts - excerpt credit Sue Thompson