LinkedIn Top Startups 2024: The 15 Canadian companies on the rise

Today, we unveil LinkedIn's annual list of Top Startups, revealing the 15 emerging Canadian companies you should know now. These companies aren’t just growing fast and garnering attention from investors and jobseekers — they’re also shaping the future of their industries, whether it’s developing robots to automate tasks for insurance brokers or building sustainable techniques for metal extraction. 

The list is built on exclusive LinkedIn data across four key pillars: employee growth; jobseeker interest; engagement within the company and its employees; and how well these startups have pulled talent from Top Companies. To be eligible, companies must be headquartered in Canada, fully independent, privately held, have 30 or more full-time employees and be 5 years old or younger. You can learn more about our methodology at the bottom of this article.

Here are this year’s 15 Top Startups in Canada — and join the conversation using #LinkedInTopStartups.

All headcounts are provided by the companies, unless marked with an asterisk. Those headcounts are from LinkedIn data. All are rounded to the nearest five.

1. Cohere

Full-time headcount: 360 | Headquarters: Toronto | Year founded: 2019 | Most common skills: Machine Learning, Deep Learning, TensorFlow | Most common job titles: Data Analyst, Quality Assurance Manager, Software Engineer | Largest job functions: Information Technology, Quality Assurance, Engineering | What they do: Cohere is an AI-powered platform that leverages large language models (LLMs) for enterprise businesses. Its customized models can summarize documents, deploy chatbots and perform other AI-driven tasks. 

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2. Float

Full-time headcount: 90 | Headquarters: Toronto | Year founded: 2020 | Most common skills: User Experience (UX), Lead Generation, User Interface Design | Most common job titles: Business Development Representative, Software Engineer, Account Executive | Largest job functions: Sales, Engineering, Operations | What they do: Float is an all-in-one spend management platform for businesses — offering corporate cards and tools for expense tracking and financial management to help companies streamline their spending, control budgets and simplify expense reporting.

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3. PostGrid

Full-time headcount: 55 | Headquarters: Toronto | Year founded: 2020 | Most common skills: HTML, Customer Relationship Management (CRM), Project Management | Most common job titles: Account Executive, Software Engineer | Largest job functions: Sales, Engineering, Operations | What they do: PostGrid’s platform and API service help businesses automate and manage their physical mail operations while validating address data for better delivery efficiency.

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4. Hiive

Full-time headcount: 85 | Headquarters: Vancouver | Year founded: 2021 | Most common skills: Financial Analysis, JavaScript, Capital Markets | Most common job titles: Capital Market Specialist, Software Engineer, Business Operations Analyst | Largest job functions: Finance, Engineering, Operations | What they do: Hiive is a digital financial marketplace that allows investors to buy and sell private and pre-IPO stock, primarily of unicorn startups.

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5. Pine

Full-time headcount: 45 | Headquarters: Toronto | Year founded: 2021 | Most common skills: User Interface Design, Social Media, Python | Most common job titles: Software Engineer, Mortgage Advisor, Business Development Representative | Largest job functions: Finance, Engineering, Sales | What they do: Pine is an online platform for buying and refinancing homes, simplifying the mortgage process through digital solutions, personalized options and streamlined approvals.  

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6. SALT XC

Full-time headcount: 250 | Headquarters: Toronto | Year founded: 2019 | Most common skills: Social Media Marketing, Advertising, Photography | Most common job titles: Creative Director, Account Executive, Brand Activation Manager | Largest job functions: Sales, Marketing, Arts and Design | What they do: SALT XC is a marketing services agency specializing in experiential campaigns that integrate digital, data-driven strategies with physical experiences. 

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7. MedMe Health

Full-time headcount: 35 | Headquarters: Toronto | Year founded: 2019 | Most common skills: TypeScript, Machine Learning, JavaScript | Most common job titles: Software Engineer, Clinical Team Lead, Product Manager | Largest job functions: Engineering, Research, Product Management | What they do: MedMe Health is a cloud-based software platform for pharmacists, streamlining manual workflows like scheduling, documentation and services tracking.

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8. Quandri

Full-time headcount: 40 | Headquarters: Vancouver | Year founded: 2020 | Most common skills: Machine Learning, Artificial Intelligence, Python | Most common job titles: Software Engineer, Product Manager, Customer Success Manager | Largest job functions: Engineering, Sales, Customer Success and Support | What they do: Dubbed a “robot-as-a-service” platform, Quandri leverages AI and robotics process automation (RPA) to automate repetitive tasks for insurance brokers. 

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9. Sweat and Tonic

Full-time headcount: 150 | Headquarters: Toronto | Year founded: 2019 | Most common skills: Editing, Social Media Marketing, Event Planning | Most common job titles: Fitness Instructor, Server, Receptionist | Largest job functions: Operations, Community and Social Services, Finance | What they do: Sweat and Tonic is a boutique wellness club with locations across Toronto that offer fitness classes, spa treatments, co-working spaces and other wellness-focused activities.

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10. Carbon6

Full-time headcount: 165 | Headquarters: Toronto | Year founded: 2021 | Most common skills: Lead Generation, Strategic Partnerships, Social Media | Most common job titles: Account Executive, Customer Experience Manager, Software Engineer | Largest job functions: Sales, Engineering, Customer Success and Support | What they do: Carbon6 provides a suite of software tools to help Amazon sellers streamline operations, optimize listings and grow their business efficiently.

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11. Felix

Full-time headcount: 155 | Headquarters: Toronto | Year founded: 2019 | Most common skills: TypeScript, SASS, Social Media | Most common job titles: Software Engineer, Pharmacy Assistant, Product Manager | Largest job functions: Engineering, Healthcare Services, Marketing | What they do: Felix is a digital health startup providing on-demand treatment for everyday health needs like birth control, hair loss and acne.

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12. Kensington Grey Agency

Full-time headcount: 45 | Headquarters: Toronto | Year founded: 2019 | Most common skills: Influencer Marketing, Social Media Marketing, Event Planning | Most common job titles: Account Coordinator, Talent Manager, Campaign Manager | Largest job functions: Marketing, Sales, Human Resources | What they do: Kensington Gray is a talent management agency primarily focused on supporting Black creators and addressing underrepresentation in the influencer marketing space. 

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13. Zūm Rails

Full-time headcount: 40 | Headquarters: Montreal | Year founded: 2019 | Most common skills: Business Analysis, JavaScript, Cascading Style Sheets (CSS) | Most common job titles: Full Stack Engineer, Product Manager | Largest job functions: Engineering, Product Management, Finance | What they do: Zūm Rails helps businesses manage and streamline payment processing and improve financial transactions through real-time payments, data aggregation and automation.

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14. OwnersBox

Full-time headcount: 50 | Headquarters: Kitchener | Year founded: 2019 | Most common skills: Social Media Marketing, Cascading Style Sheets (CSS), HTML | Most common job titles: Software Engineer, Customer Service Representative | Largest job functions: Engineering, Marketing, Media and Communication | What they do: OwnersBox is a daily fantasy sports (DFS) platform providing users with a variety of contests with customizable leagues, real-time scoring and cash rewards.

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15. ph7 Technologies

Full-time headcount: 40 | Headquarters: Vancouver | Year founded: 2020 | Most common skills: Carbon Markets, Chemistry, Mineral Processing | Most common job titles: Chemist, Marketing Specialist | Largest job functions: Business Development, Operations, Research | What they do: PH7 Technologies develops sustainable methods for metal extraction in clean energy production, aiming to reduce the environmental impact of conventional mining methods.

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You can check out the Top Startups in Australia, Brazil, France, Germany, India, Indonesia, Ireland, Italy, Mexico, Netherlands (Dutch & English), Saudi Arabia (Arabic & English), Singapore, Spain, Sweden (Swedish & English), Türkiye, the UAE (Arabic & English) the UK and the U.S.

Methodology

LinkedIn measures startups based on four pillars: employment growth, engagement, job interest and attraction of top talent. Employment growth is measured as percentage headcount increase over methodology time frame, which must be a minimum of 10%. Engagement looks at non-employee views and follows of the company’s LinkedIn page, as well as how many non-employees are viewing employees at that startup. Job interest counts the rate at which people are viewing and applying to jobs at the company, including both paid and unpaid postings. Attraction of top talent measures how many employees the startup has recruited away from any global LinkedIn Top Company, as a percentage of the startup’s total workforce. Data is normalized across all eligible startups. The methodology time frame is July 1, 2023 through June 30, 2024. 

To be eligible, companies must be fully independent, privately held, have 30 or more full-time employees, be 5 years old or younger and be headquartered in the country on whose list they appear. We exclude all staffing firms, think tanks, venture capital firms, law firms, management and IT consulting firms, nonprofits and philanthropy, accelerators and government-owned entities. Startups who have laid off 10% or more of their workforce based on corporate announcements or public, reliable sources between July 1, 2023 and the list launch, are not eligible. These decisions are made by the LinkedIn News team based on company statements and/or reputable news outlets.

About company insights

*Company insights were sourced from LinkedIn Talent Insights. Data reflects aggregated public member data from active LinkedIn profiles in the relevant country and includes full-time employee profiles associated with the company on LinkedIn. We exclude members who identify as part-time or contractors. Headcounts are provided by the companies directly, unless otherwise noted with an asterisk. Those headcounts are based on LinkedIn data. All insights reflect a 12-month time period looking back from July 2024.Skills data was derived from measuring the most frequent skills among a company’s employees. Most common job titles represent the occupations that are most common within each company. Largest job function measures the function area most prevalent within each company.

Reported and proofread by: Sarah McGrath Juliette Faraut Ashley (Peterson) Botarelli

Methodology and insights by: Alejandra Budar