LinkedIn's AI Content feature has launched
LinkedIn has launched it's own AI content feature
This has been talked about for months, but it has finally arrived...for those who have a subscription.
It isn't fully rolled out yet, but some of my client's accounts have it right now, others don't.
Here is what you need to know.
Firstly, the AI is built directly into posts. When you click to write a post, the AI tool will show as an option.
Once you click the AI Drafting tool, it loads a box where it asks you to input a minimum of 30 words.
Next you write up your brief of what you want to talk about....
Once you've written that you can create your draft.
Here is mine
Recommended by LinkedIn
Is LinkedIn's Ai Content Draft tool a good thing?
I honestly have mixed feelings about integrating AI directly into post creation
I think it's a useful tool for people who really want to share something but struggle to put it together, but I know there will be some gurus out there who will teach people to share content 'on autopilot'
We are going to see an increase in content which offers advice and commentary coming from people who have no experience or expertise - they are just leveraging the AI. We'll also see some people gaining confidence and deciding to post.
It will be a double edged sword.
The risk is the platform is overloaded with generic and AI driven content. That in turn takes a share of impressions and disillusions existing posters and creators. The opportunity is it might make it easier for people who current share little to nothing.
LinkedIn's content problem
LinkedIn is jumping on this AI wave for an obvious reason. It may solve the content problem LinkedIn has had for more than a decade. A content production problem
If LinkedIn wants to keep the platform thriving as a space for professionals, it needs more content....but it needs more relevant content
Personal content is great and helps build relationships, but if LinkedIn shifts too close to being Facebook or Instagram it will lose its big advantage, it's B2B subscribers
Over the coming years we will see more experiments to try and drive content, we've seen it before with Stories and we are seeing it now with AI. Will the AI drafting tool be good or bad for LinkedIn?
Time will tell.
What do you think, is this a good move?
I haven’t tried this feature yet but I understand the purpose of LinkedIn with it. I stick to creating my own content and sharing my own perspectives and thoughts beyond advice as an expert. I aim to share knowledge, and my real-life experiences and help others to grow their marketing, branding, and content strategies. I use ChatGPT and other LLM chatbots as my assistant for research, structuring my draft concepts and analyzing them or fine-tuning the styling, etc. If you ask me Dean Seddon, I don't believe in the legacy of the fully AI-generated “content factories” but rather in vocalizing one’s thoughts in an authentic way and generating content with originality an uniqueness.
Customer service affects sales revenue, business opportunities, and growth
1yDean Seddon, I've enjoyed the AI platforms which have enabled me to produce extensive and more insightful posts. I've not seen the AI when I write a post yet here on LinkedIn, but I'm sure it will come soon. BTW, I have the Premium Subscription with LinkedIn.
Creating STAND OUT professional looking brands that boost profits for passionate, purpose-driven business owners who want to make a difference | LOGO DESIGN | BRANDING | WEB DESIGN | GRAPHICS
1yOnly 2.6% have posted in the last 30 days. Let’s see how that figure is impacted. I’m going to bet it’s less than you think…
Helping local businesses get more clients and sales with SEO | Local and E-commerce SEO | Digital marketer | White hat link building | Technical SEO specialist
1yInterested in using it. Let's try!
International Program Manager | Marketing Strategist | Business Development Expert | Former CEO | Empowering organizations to reach their full potential
1yI was waiting for LinkedIn to announce their own AI ))) Having spoke to fellow IT gurus I’ve learnt that ChatGPT becomes not so intelligent lately. They blame us users for making Chat learn stupid things ))) Other hand, we can be safe: no terminator is coming)))