The List of Top Newly Released Salesforce Marketing Cloud Features
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Salesforce Marketing Cloud is a boon for marketers. Its impeccable advanced features and futuristic functionalities help businesses accelerate their marketing strategies.
Are you planning to hire a Salesforce marketing cloud implementation partner? Before you do so, go through this post, because we have come up with the list of newly released Salesforce marketing cloud features that will help you unlock the magic of data-driven results.
The new features of the Marketing Cloud will help the users like you in optimizing the way you engage with your customers and teams.
The Latest Released Marketing Cloud Features
The present epoch belongs to the customers. The customers have evolved a lot in the past few years. Today they don’t want to be treated like a number. According to a survey, customers want personalized services and customized recommendations. The businesses that offer such services experience a greater level of customer satisfaction and enjoy strong customer loyalty.
The benefits of the new marketing cloud features include –
Open Activity Audit with Pardot
It is one of the most exciting new features of the marketing cloud, wherein you can analyze the performance of the email engagement and prioritize & manage your marketing strategies.
Pardot’s latest feature will help businesses gauge email campaign success, which will help you optimize email marketing strategy and focus on metrics that matter.
Evident to its name, the Open Activity Audit will help you audit your email marketing, identify open rates of an email and track clicks, conversions, and revenue generated. There will be in-app banner alerts that will keep you informed of the latest happenings in the industry.
New Fields in Datorama Reports
The users of the Marketing cloud get to see some new email fields in their reports of Datorama and Datorama reports advanced.
These new fields are added to enable marketers to optimize their email messaging. Through these newly added fields, marketers can monitor the email performance on different devices, customers, different operating systems, and on different browsers.
The new fields in the datorama reports will give you deeper insightful metrics such as clicks by links, total clicks, unsubscribe complaints, conversions, etc.
You can easily visualize and analyze your reports and share them with the required person.
Einstein AI for Marketing Cloud
The marketing cloud brings new Einstein innovations where it fill marketers with all essential information that can help them make informed decisions. The new Einstein innovations will help the users send the exact number of messages at the right time.
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Knowing the best-sent frequency is available with Einstein AI. It will facilitate automated on-time communication. With the AI integration with the Automation Studio, marketers can send campaign-centric messages at the right time to each email subscriber.
With the help of the Media Planning Center of Dataroma, the marketers can create a media plan, optimize spending allocation on different channels, and save time.
Orchestrate Customer Journey and Real-Time Behavior
Management of customer journey is a real tedious task during a marketing campaign. The new Marketing Cloud feature will free the marketers from this tedious and time-consuming task where they used to put manual efforts into tracking and importing contacts to retarget on the basis of mobile engagement for customer journey building.
Now, marketers can easily manage their customer journey by taking metrics like customer behavior into consideration.
You can analyze the behavior of the clients and place them in an appropriate position to drive meaningful engagement.
Businesses can stay in connection with their clients in real-time and rest assured of the relevant message delivery to their clients from start to end.
eCommerce Enhancement with Marketing Cloud
The newly launched marketing cloud enhancement features will allow the marketing teams to work closely with the eCommerce teams. It will remove the silos between the two teams and bring everyone on the same platform.
Through this collaboration, there will be a minimal chance for the business users that they miss out on any opportunity or degrade the customer experience.
The new datorama enhancements for the marketing cloud will help businesses harness the intelligence of the platform to personalize the customer experience, achieve greater RI and shoot up business sales.
You can easily analyze your return on advertising by combining your efforts of marketing with product-level orders. Analysis of eCommerce sales and marketing campaigns helps you identify the best performing & sales-driven campaigns.
New Partner Integration On AppExchange
Salesforce has opened an open ecosystem of partners by launching the Salesforce AppExchange integration partnership. Through this partnership on AppExchange, the users can extend their power of the Customer Data Platform and connect it with an open ecosystem.
It will be really helpful in data enrichment, insightful analytics, and activation. Users can easily find solutions to help their customers in a more personalized manner. It will lead to better engagement and enhanced personalized interaction.
Conclusion
Salesforce Marketing Cloud is an essential product that enables businesses to elevate their marketing capabilities. The newly launched features of Salesforce will definitely be a table-turner for business marketing strategies.
Hire Salesforce consulting company and get expert input on the integration and implementation of the Salesforce Marketing Cloud.