Live from Expo West: Trending Now
Which 2022 NY Times “Ingredient of the Year” shows no sign of slowing down? If you guessed mushrooms, you’re correct. Mushrooms went from having a moment to having a decade, as the fungi trend continues to rise. The 'shroom boom was on full display this week at Expo West. From mushroom energy gummies to jerky to candies to chips to dried fruit snacks, the mushroom innovations sprouted up and down the aisles in Anaheim.
Why do mushrooms remain so popular? For one, they align with several other food and lifestyle trends: sustainability, health-conscious snack choices, a continued demand for organic and plant-based foods, an increased interest in functional wellness products, shoppers’ desire for value and versatility in their purchases. Not to mention, this flavorful meat-substitute is chock-full of fiber, protein, vitamins, and antioxidants. Many have even declared mushrooms a superfood.
Should your next food or drink innovation contain mushrooms? Based on what we saw at Expo West this year, it’s a resounding yes! The mushroom trend is still growing, and there’s no shortage of possibilities for healthy new mushroom-based snacks, drinks, or wellness products.
To hear more about the standout treats, trends and booths that caught our eye at Expo West 2024, message us on Linked In or contact: Matt.Klein@legacymarketing.com
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