The LO Down - "Prospecting Report"

I hope the start to your year is going according to plan.

How you spend your time early in the year will set the tone for your success.

Agents are meeting with more LO’s than ever, but are LO’s meeting with the right agents?

Being disorganized is costly. Here’s how we stay organized to be efficient marketers at loanDepot.

The “Prospecting Report” was created in August of 2022 to address a common challenge that Loan Officers face: Chasing Agents for the Sake of Chasing Agents

We found that in our current world we had the following:

• Originators who needed to expand their core realtor base and needed help:

- Creating a system to PROSPECT & NURTURE partner agents.

- Increasing realtor CAPTURE RATE.

- Identifying top agents in their markets.

• Originators in need of higher client retention and more referrals that needed help NURTURING THEIR PAST CLIENTS.
• Originators who wanted their prospecting lists delivered to them vs. having to self serve.

The report has been integral in organizing the following:

•       The top agents you should prospect.
•       The past clients you should actively nurture.
•       Your pre-approved buyers that need nurturing.
•       Encourage Daily Prospecting Activities

What’s in the Report?

•      Realtor Partners Last 18 Mos – Realtors in your CRM organized by RE Buy Sides and enriched with mm360* data. (mm360 = mellomarket360, a database of Realtor Production data)

•      18 Months Funded Trans – A list of your purchase transactions in the past 18 months with all realtor and borrower contact information.

•      PreApprvd Last 180 - A list of your current preapproved clients. Coming Soon, Lock & Shop Clients.

•      Top 40 Capture – Realtors in you CRM organized by highest capture rate per mm360.

•      Top 40 Opportunity – Realtors in your CRM sorted by most buy side transactions per mm360.

•      Focus 40 – Realtors in your CRM > 8 buy sides a year sorted by your highest capture rate per mm360.

•      Top 3 Zip - The top 10 realtors in each of your top 3 zip codes of business.

This Report has been a big help to our Originators at loanDepot, here is a Testimonial from one of our own, James Okonkwo that goes into some detail of how it has already made an impact on his business

Want your own “Prospecting Report”?

Good news! We have a version of this report already created for you. Shoot me a DM or leave a Comment to let me know that you would like to see it, and I will send it over to you.

Happy Hunting and Be Blessed