No longer hard or....to easy

Starting a business. Creating a better life. Bringing a vision to life.

I think there are a few categories of individuals when it comes to starting a business.

• Those dreamers that can't imagine it any other way
• Those that think about it often when punching a clock and working their ass off....with an asshole boss.
• Then those that simply love not being responsible and spending years gambling on a dream. They want the life it advertises but just aren't willing or interested in the risk.

All are ok. None are less than.

But a thought I have had the last few years is how easy starting and managing a business is now. The tools to do it were once such a huge investment. Thousands. But now only a few dollars and often free.

Social media has made business easier. Hell, social media can BE a business. YouTube is the world's largest search engine and ideal for breaking down frameworks.

Want to start an Alpaca farm and only get the feed from Iowa? I bet there is a video or a whole channel dedicated to that.

But....maybe it's TOO easy 🤷🏻♂️

Anyone that is currently a business owner will probably complain of over saturation. The incredibly low bar of entry to almost anything besides licensed trades or doctor/ medical/ legal professionals ,is astonishing.

It has become rare to be able to truly stand out. You can be mediocre or even below average and market yourself and spend huge sums on digital ads and you will make it.

Go viral just once and you have started something.

But the thing is, that's all plastic. Sure you can cram some dollars down but history proves most things change and only a few brands last the tests of time.

Nothing we really to change generational cultures, except stay excellent, stay in front of your audience and listen to customers.

Solve problems and build a great team that can help you see the angles, the changes and the WHAT'S NEXT. It's there. You just have to have the headspace and vision to see it.

Don't be discouraged and don't be confused.

Set your values, announce your mission daily and keep rowing.

Cheers

Klark

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