A look into “Reinventing Business,” a limited series anchored on the concept of business model reinvention

A look into “Reinventing Business,” a limited series anchored on the concept of business model reinvention

In today's turbulent business landscape, CEOs grapple with a path marked by volatility and profound change. Shifts in consumer preferences, regulatory dynamics, workforce challenges and a relentless technological evolution will ultimately redefine the business world as we know it today. The game has changed, and the need to act upon business model reinvention is no longer a choice – it's a necessity.

Why business model reinvention is so essential

The stark reality is that companies are experiencing shrinking lifespans–with the average age of S&P 500 companies dropping from 37 years in 1980 to just 17 years today. Even more, a staggering 52% of Fortune 500 firms since 2000 have faced bankruptcy, acquisition or closure. Part of the blame is the failure to anticipate trends, adapt to change and reimagine the future.

What it boils down to 

Business model reinvention is an opportunity to think broader. It is not

  • A new product / service (even a tremendously better one)
  • Selling more and better things to your best customers
  • Process optimization

It is when a company radically transforms its fundamental approach to creating, delivering and capturing value.

Six business models to consider 

There are many different types of ways to think about business model reinvention, but let’s focus on a few examples:

  1. Anything as a service: Transforming traditional products to an on-demand, subscription or consumption-based service.
  2. Connected products: Physical products equipped with sensors exchanging data with other smart related products or platforms.
  3. Digital products: Software-enabled products that users can interact with and transact only digitally. 
  4. Channel disintermediation: Going direct to consumers versus through intermediaries (i.e. the “middle person”). 
  5. Ecosystem orchestrator / Platform play: Platforms for interactions and transactions between multiple ecosystem stakeholders.
  6. Value chain shifts: Expansion into adjacent industries or other segments of the existing value chain.

Join me for the conversation

In this limited LinkedIn article series, I'll speak with top business leaders to explore how they're revamping their companies to achieve long-term resilience and success. Together, we'll look to challenge assumptions, dissect use cases for emerging technologies and dive into the unique steps business leaders are taking today to face the future head-on. Whether you're a startup or an established enterprise, reinvention offers new opportunities and sustainable growth. 

Be on the lookout for my first interview, where I will be joined by Seth Cohen, PepsiCo’s Global Chief Information Officer. In the meantime, check out the below video that further explains the concept of business model reinvention. And let's kickstart the conversation in the comments: What's one innovative idea or trend in the business world that has captured your attention recently?


Nicole DEGBO

Founder & CEO chez LA CABRIK Chroniqueur Expert Harvard Business Review France

1y

Reinventing first work and relationships.

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Vadim Khrapoun

A seasoned deals and business transformation professional

1y

Great idea!! Look forward to learnig from those...

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Armand Thierry Messou, CPA-CA, CFE, ICCF, PMP, DEC, SEPA, PPL

AI Consultant / OECCI Board Member/Martial Arts Instructor / Private Pilot (Plane) / Public Speaker / Coach

1y

Mr. Kande, your articulate dissection of business model reinvention not only captures the urgency of adaptation but also serves as a clarion call for leaders to realign their corporate compasses. The notion that this reinvention goes beyond mere product innovation and process optimization to a fundamental shift in value creation is particularly resonant. Your perspective illuminates the reality that the very anatomy of successful businesses is morphing before our eyes, much like caterpillars into butterflies. However, it's not the beauty but the survival of the fittest in this metamorphosis that intrigues me. One trend that has captured my imagination is the emerging narrative of 'co-opetition' where traditional competitors are forging strategic alliances to tackle shared technological or market challenges. This model seems not just to acknowledge but embrace the interconnectedness of today's business ecosystems. In line with your upcoming discussions, I'm curious to hear your thoughts on how 'co-opetition' fits into the tapestry of business model reinvention. Could the future of business not just be about internal transformation, but also redefining the boundaries between collaboration and competition?

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Bart Baeschnitt

Sustainability Transformation & Innovation | PwC | From regulation to reinvention 🌿💡

1y

On your question: “What's one innovative idea or trend in the business world that has captured your attention recently?” For me that’s the combination of creating something desirable for your customer, valueble to your organization, feasible via tech and positively impacting the planet and society. Especially the sustainability component is a ‘new’ challenge in business model reinvention. I am interested if that’s also a large topic in your upcoming conversations. Looking forward to it.

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