In The Loop - December 2024
Welcome to the December edition of In The Loop.
This month, James Alexander , our Founder and CEO, shares his thoughts on the key trends that look like shaping the year ahead – including the transformative potential of Gen AI, and the crucial role that data readiness will play.
We’d also love to hear from you! So we’ve included a poll for you to share how you’re feeling about 2025. Are you gearing up for big changes? Cementing progress? Or focusing on optimisation?
From everyone at Loop Horizon, we wish you a relaxing festive season and an exciting year ahead.
As 2025 approaches, there’s one question that I’ve noticed crop up more and more: will this be the year generative AI truly lives up to its potential? For many businesses, the past couple of years have been more about testing the waters, rather than diving in. Next year, I think we’ll start to see a tangible shift in activity.
But AI isn’t a simple solution - it’s a tool that needs thoughtful implementation, human oversight, and ethical considerations to make sure it’s used in ways that genuinely add value.
At the heart of all this lies something less flashy but far more fundamental: data readiness. If 2024 has taught us anything, it’s that even the smartest tech is only as good as the data it works with. As businesses continue to lean on data to guide decisions, run campaigns, and predict trends, having clean, structured, and well-managed data will become non-negotiable.
Data remains the foundation that everything else rests on – everything, from people, process, tech, to product and promotions – all require strong data to be optimised. Businesses that have been investing in organising and optimising their data in 2024 will be the ones unlocking real value in 2025, whether that’s powering AI-driven personalisation or simply making smarter decisions faster.
For many, the challenge of ‘getting your data in shape’ can feel daunting, but it doesn’t have to be all or nothing. The key is taking small, manageable steps, whether that’s building better pipelines, cleaning up legacy systems, or focusing on the data that drives your most critical outcomes. We’ve noticed with our clients that these small wins add up quickly - and they’ll set you up to make the most of the exciting tools and opportunities ahead.
So here’s to 2025: a year of innovation, growth, and seizing the potential of both Gen AI and data readiness. From everyone at Loop Horizon, we wish you Happy Holidays!
How are you feeling about 2025? Is it your year of change?