A love letter to our Ulta Beauty Associates: Our Muses to make Beauty a Force for good, for all!

Welcome to my CMO newsletter, where you will find insights about Marketing, Life, Family and Happiness. All the good stuff. I hope my stories will help inspire during these dynamic times.

Today's read time is ~3 minutes.

Just last week, we wrapped up an incredible week at the Ulta Beauty Field Leadership Conference (FLC) in Orlando! As all know who joined, it is a special week where we come together, celebrate each other and our mission, i.e., why we do what we do. That is to make Beauty a force of good, for all.

Now, not all conferences are equal. This one celebrates our field and in-store leaders. This is important as they are the heartbeat of Ulta Beauty, elevating the guest experience every single day. They have an unparalleled ability to connect with our guests on a profound and personal level. And that connection gives them the power to help our guests bring to life the possibilities that lie within through beauty. They’re the “beauty besties” to millions of people across the country.

These talented individuals not only inspire us daily with how they help our guests but also fill our hearts with joy with their creativity and diversity. Drawing on everything from their varied backgrounds and unique perspectives to their individual style and flair. This made me realize something special- everyone needs a muse to inspire them. To think bigger, dream bigger and be the best version of themselves. T

The definition of a Muse is a person or personified force who is the source of inspiration. That is why the Joy Project created, it was because of the associates created it. They are in simple terms, our greatest ‘muses’ to make beauty a force for good, for all.

See, to be at the heart of the beauty community, we need talented people at the heart of our Company. At Ulta Beauty, our associates are not just employees; they are the essence of our brand. It's astonishing to see the collective accomplishments we've achieved together over the past year. Our brand awareness has skyrocketed to new heights, with Ulta Beauty at the top of their minds and in their hearts as THE destination for all things beauty, all in one place, for all people.

You may be thinking, how do I find a muse? Well finding your muse is all about finding inspiration in the people around you. So, whether you're leading a team, running a business, or pursuing your own creative endeavors, remember to find inspiration in those nearby. Embrace diversity, create a positive environment, find joy in the process, and encourage continuous learning to spark creativity and drive success. After all, the power of people is truly transformative, and it's what makes every journey worthwhile.

And, to our 53K muses, I am endlessly grateful for your passion, joy, and innovation. You inspire us to the moon and back!

#JoyForward #ThePossibilitiesAreBeautiful

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Author: Michelle is the Chief Marketing Officer of Ulta Beauty. Before that, Michelle was the Chief Marketing, Citizenship & Communications officer for Samsung Electronics America and spent 16 years at Procter & Gamble, most of her time in Prestige Beauty, then moved to become the CMO at Vertu, British luxury handmade mobile handsets. For upcoming posts, follow Michelle on Instagram, LinkedIn and twitter. All statements made, and opinions expressed in this article only reflect her personal opinion.