Luxid May insights
Hi Luxid Family,
Welcome to our May newsletter! We've been busy attending interesting industry events and keeping our hands on the pulse of the latest developments in digital marketing. This month, we bring you valuable insights and stories from our team.
Upcoming events:
🎟️ Salesforce World Tour Essentials Join us at Helsinki's stylish Musiikkitalo music venue on 3 June for Salesforce World Tour Essentials! It's bound to be a valuable day of networking and learning.
📚 This month’s reads:
And that's just a taste of what June has in store. Stay tuned for more updates and expert insights in our upcoming newsletters!
With sunny regards,
Henrik Lagercrantz
Head of Digital Sales and Marketing Technologies, Luxid Group
Stop focusing what’s in and what’s out
In today's fast-evolving marketplace, it's easy to get caught up in trends. However, true growth comes from understanding and connecting with your audience on a deeper level. Ville Murtojärvi emphasizes the importance of strategic, data-driven audience engagement in our latest article. Dive into the insights that will help you build meaningful relationships and drive your business forward.
Why we must address confusion and complexity in the CDP market
Exciting update for marketers in the CDP sphere! Dive into "Why we must address confusion and complexity in the CDP market," an insightful piece by Henrik Lagercrantz, our Head of Digital Sales & Marketing Technologies.
Six essential steps to choosing the right customer data platform
Data-powered marketing is now a key enabler of business success, so it’s no surprise that customer data platforms have become the must-have tech for B2B companies. But have you looked at the CDP reviews from the likes of Gartner and Forrester?
The martech industry has been quick to spot the sales potential here and we’ve seen a wave of CDP products and options hit the marketplace in recent years. While it’s always good to have choice, it’s become seriously confusing for marketers who just want to buy a CDP and get on with it.
Recommended by LinkedIn
But, with a little help from an expert partner, marketers can cut through the complexity. It’s all about asking the right questions to ensure you are making the best choice. Read Luxid’s latest article by Henrik Lagercrantz to learn just what issues you should be focusing on before parting with your cash.
Why global citizen Marie Duhamel feels so supported and valued at Luxid
Marketing Technology Specialist Marie Duhamel is happiest when traveling and seeking out new cultures. But the French national – who studied in China – has now found her home in Helsinki at Luxid, where there is a rich, international, diversity of talent.
“What makes Luxid different is not only the expertise each employee brings but also the kindness of the people. There's genuine support and motivation among all the employees, which I've rarely seen elsewhere,” says Marie.
Marie is proud of working at an agency that’s at the forefront of cutting-edge marketing technologies: “I love being able to work on multiple projects simultaneously, learning to utilise new tools, and continuously expanding my knowledge in martech.”
Read more about Marie’s exciting career journey and the opportunities she’s now discovering at Luxid.
Ben Carter's passion for design, anime, fatherhood and 007
Ben Carter is a digital designer at Luxid and is doing something that he truly loves. “I love working on Crocs and it’s great that I’m surrounded by so many talented designers who I can ask for guidance and help.”
“Some of the work created here has blown my mind,” says Ben. “Luxid places great trust in their people, knowing they have hired talented individuals to exceed client expectations. I’ve not worked somewhere before that has such trust in their employees.”
Sound like the kind of place you would like to work and apply your creative talents? You can read Ben’s inspiring story of creative life at Luxid in our latest blog.
Salesforce World Tour Essentials, 3 June, Helsinki
Salesforce World Tour Essentials is coming to Helsinki's Musiikkitalo arena on 3 June.
We’re delighted to announce that our very own tech leader Henrik Lagercrantz will be delivering key insights at a not-to-be-missed speaker session.
Join Henrik to learn about the future of business innovation, connect with industry leaders, and don’t forget to come see us at the Luxid booth! Our team will be happy to say hi and discuss how we can drive your business forward.
Visit our website for more information on Luxid’s involvement at Salesforce World Tour Essentials, and what to expect from this transformative event.
Let's talk!
Got a hot idea or a burning challenge? Drop us a line and let's see what we can do – you’ve got nothing to lose by asking!