Machine learning: the next move for entrepreneurs

Machine learning isn’t something new to the companies, but technological advances and the massive investments have made it available and accessible to every entrepreneur, no matter how large the business is. According to Forrester’s study, machine learning investments will increase with 300% by the end of the year, compared to the last year. The technology already made its mark in different areas such as self-driving cars, personalized recommendations or face-recognition filters.

It is clear that machine learning can do much more than recommend content and steer vehicles. There is, in fact, a category of machine learning called “deep learning” which promises to change the game in the market completely. Deep learning uses artificial neural networks to draw conclusions autonomously and create new rules for unstructured data.

Deep learning at its best

Let’s try to detail a little what deep learning is. To do that, let’s imagine that we seek to teach a child and a computer simultaneously to recognize dogs in photos. With traditional machine learning, the computer needs all the features that dogs have to identify images. These models can then make predictions based on those features, but if a picture doesn’t fit the pattern, the machine cannot adapt. Read more here.