MAKE PRODUCTS FOR A PURPOSE
PRECIOUS CHINWEANI
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Be Useful.
Make products for a purpose.
Be useful.
Make products that chase a function and not a fashion.
Invent for a need. Focus on your customers needs.
Small needs can become big business.
If you suddenly become fashionable, it is because you have chased being useful.
Don’t build your business around being fashionable; it will go away as quickly as it came.
Customers can decode real from fake in a blink of an eye. If you try to be of a moment, you will die in the moment, once it has had its time.Instead, carry on making products that have a use.
Be authentic. If you can say that, you are on solid ground. Don’t get sidetracked by chasing fashion.