Make sense of SalesTech with this one guide

Increasing sales productivity is always a hot topic perhaps even more so during cautious times. When expanding the sales team is not in the cards and marketing budgets are cut, what do you do to stimulate growth? You find a way to get more sales from the same or fewer number of sellers!

You can do that by applying pressure on sellers to hit activity metrics (the numbers game) and hope the increase in activity results in sales at the end of the period. Personally, I wouldn't want to risk my success on hope.

The alternative is a more scientific approach that provides real-time indicators of success. Real-time indicators tell you:

• Which prospect conversations are likely to lead to a deal and the impact factors (is it based on the quality of prospect or the quality of the sales conversation?)
• How to improve conversations to increase the odds of a won deal.
• The company and contacts that have a high likelihood of purchasing even though they've yet to engage with your marketing or your salespeople.
• What needs to be done for each customer to ensure renewals.
• Which new product features will have the greatest impact on winning deals.

The list is seemingly endless...

You can't do any of the above without technology. (I'll debate that with anyone that disagrees).

There are two important questions to ask, "to what extent can we deploy existing technology to get this critical insight and what additional technology is needed?"

I've put together a guide to SalesTech to help you answer those two questions. The guide provides three things:

1. A description of each of the 40+ categories of sales technology available and what they do. Understand what's available for solving different problems and for obtaining the insight needed to grow revenue.
2. A chart that aligns each type of SalesTech to role. Need to get more leverage from your Sales Engineers... see the tech that aligns. Want whatever tech you buy to impact multiple roles... you can find that too.
3. A chart that aligns SalesTech based on company factors. If you have a high-velocity sales motion, a complex sale, a small or large team, one product or hundreds, you'll want different types of tools.

You don't need to fill out a form to get the guide. Just click here for the pdf. I would appreciate a "follow" or a comment if you're so inclined.